Samsung’s Dunbar Edge Experiment asks, which Facebook friends can you really count on?

Robin Dunbar, professor of Evolutionary Anthropology at Oxford University is well-known for his theory that, even in the age of Facebook, the number of people that a person can naturally have a personal relationship with tops out around 150. He further theorizes that 15 out of this group are seen as close friends and only 5 of these are people you feel you can truly rely on.

Samsung Sweden puts this theory to the test with the Dunbar Edge Experiment. Professor Dunbar asks you to consider which of your Facebook friends who can help you out of 5 different scenarios.

Samsung Dunbar Edge Experiment

Samsung Dunbar Edge Experiment

Samsung Dunbar Edge Experiment

Samsung Dunbar Edge Experiment

The product connection is that the Samsung Galaxy S6 EDGE allows you to access your five most important contacts from the edge of the device’s screen. In the end, you may be facing the harsh realization that you need to connect with a more reliable group of friends.

The site was created by DDB Stockholm.

via Ads of the World

Goodbye Bjorn. Change Your Name to Klaus-Heidi and Lufthansa Will Help You Start a New Life in Berlin

Lufthansa - Start a new life in Berlin as klaus-Heidi

In what may be the ultimate hipster prize package, German airline Lufthansa is looking for a Swedish citizen who is willing to change their first name to Klaus-Heidi and start a new life in Berlin.

The person (male or female) who can legally change their name first, qualifies to win an apartment for a year in the up and coming neighbourhood of Kreuzberg/Neukölln, a hand built bicycle by My Own Bike, German language lessons, free flights to Munich and Frankfurt, and according to the video clip, a new neighbour named Dieter.

The campaign was created by DDB, Stockholm. More details at Klaus-Heidi.se.

[via Gute Werbung]

Sweden

‘You’ll Never Wear that Again’ App Searches Your Old Facebook Pics for Clothes to Donate

Stockholm Stadmission

To help encourage people to donate second-hand clothing to Stockholm’s Stadmission (City Mission), DDB Stockholm created “You’ll never wear that again“, a Facebook app that searches for older photos in your Facebook albums for items that you probably don’t wear anymore.

Select 9 pictures that show you wearing something that you no longer use and save them to a gallery to share with your Facebook friends. The app then shows where you can go to drop off your extra clothing items, and give them a new life.

Sweden

Swedish Armed Forces Thinks Literally 'Inside the Box' For Recruitment Experiment

Swedish Armed Forces - Who Cares?On social media, users have commonly expressed their support for or against causes through shares, tweets and status updates. The term Slactivism has been used to brand these low-involvement activities, and as you would expect, there is much debate on whether creating awareness through social media via status updates truly benefits the cause.

With this is mind, the Swedish Armed Forces was wondering how they could attract young people to an occupation where they would have to give up their real comforts in order to help other people. They staged a scenario to determine how far people were willing to go for one another. A volunteer was placed inside a locked box in central Stockholm, they would have to stay in the box until someone willingly replaced him. Each hour a door would open; if someone was at the door the person could leave, if not they had to stay there for however long it took for someone to arrive to replace them.

A camera inside the box streamed live video of the volunteer to a live banner on YouTube, the Swedish Armed Forces website and on digital signage in the area. During the 89 hours of the experiment, 70 people stepped forward to free someone that they had never met.

The campaign was widely discussed on social media and the website drew over 100,000 visitors in 4 days. The goal of getting 4300 applications for 1430 positions was surpassed when they received 93000 applications, more than double their original goal.

The campaign was created by DDB Stockholm.

Sweden

Swedish Armed Forces Thinks Literally ‘Inside the Box’ For Recruitment Experiment

Swedish Armed Forces - Who Cares?On social media, users have commonly expressed their support for or against causes through shares, tweets and status updates. The term Slactivism has been used to brand these low-involvement activities, and as you would expect, there is much debate on whether creating awareness through social media via status updates truly benefits the cause.

With this is mind, the Swedish Armed Forces was wondering how they could attract young people to an occupation where they would have to give up their real comforts in order to help other people. They staged a scenario to determine how far people were willing to go for one another. A volunteer was placed inside a locked box in central Stockholm, they would have to stay in the box until someone willingly replaced him. Each hour a door would open; if someone was at the door the person could leave, if not they had to stay there for however long it took for someone to arrive to replace them.

A camera inside the box streamed live video of the volunteer to a live banner on YouTube, the Swedish Armed Forces website and on digital signage in the area. During the 89 hours of the experiment, 70 people stepped forward to free someone that they had never met.

The campaign was widely discussed on social media and the website drew over 100,000 visitors in 4 days. The goal of getting 4300 applications for 1430 positions was surpassed when they received 93000 applications, more than double their original goal.

The campaign was created by DDB Stockholm.

Sweden