Ex-Split Enz & Dragon Band Members Promote iPhone Controlled Hearing Aid

ReSound Linx

With one of the most common causes of hearing loss being the exposure to loud noises, it’s not surprising that German researchers determined that professional musicians are 3.6 times more likely to suffer from noise-induced hearing loss. And it’s not just rock musicians like Ozzy Osbourne or Pete Townsend that suffer hearing loss, a Finnish study found that 15 percent of the musicians suffered from permanent tinnitus versus 2 percent of the general population.

Auckland agency Augusto drafted in two famous New Zealand musicians – Mike Chunn of Split Enz/Citizen band and Todd Hunter of Dragon – as ambassadors for the ReSound LiNX, an iPhone-controlled hearing aid system.

The perspective of the two musicians is a refreshing change from the typical “As Seen on TV” product infomercials featuring a fragile senior citizen struggling to hear their grandchildren.

ReSound LiNX User Experience – Mike Chunn

ReSound LiNX User Experience – Todd Hunter

[via StopPress]

New Zealand

Blinkbox Promotes Game of Thrones with Giant Dragon Skull on British Beach

Blinkbox Game of Thrones Dragon Skull

It’s not unusual for explorers to find ancient fossils in the area around Chartmouth on the south coast of England. The village is at the heart of the UNESCO World Heritage Jurassic Coastline, where nearly 185 million years of the Earth’s history is on display in rock formations.

But even the most experienced fossil hunter was forced to do a double take as a dragon skull the size of a bus appeared in the sand. The skull, measuring 40 feet long and over 9 feet tall, is a promotion announcing the arrival of the third season of HBO’ Game of Thrones on TV streaming service Blinkbox.

The promotion was created by London PR company Taylor Herring, and took three sculptors nearly two months to design, construct and paint.

[via Taylor Henning]

UK