With one of the most common causes of hearing loss being the exposure to loud noises, it’s not surprising that German researchers determined that professional musicians are 3.6 times more likely to suffer from noise-induced hearing loss. And it’s not just rock musicians like Ozzy Osbourne or Pete Townsend that suffer hearing loss, a Finnish study found that 15 percent of the musicians suffered from permanent tinnitus versus 2 percent of the general population.
Auckland agency Augusto drafted in two famous New Zealand musicians – Mike Chunn of Split Enz/Citizen band and Todd Hunter of Dragon – as ambassadors for the ReSound LiNX, an iPhone-controlled hearing aid system.
The perspective of the two musicians is a refreshing change from the typical “As Seen on TV” product infomercials featuring a fragile senior citizen struggling to hear their grandchildren.
ReSound LiNX User Experience – Mike Chunn
ReSound LiNX User Experience – Todd Hunter