Sao Paulo Clothing Store Uses Mannequins Drones to Advertise Black Friday Deals

You may find this advertising initiative a bit creepy, innovative or both, depending on how your feel about headless mannequins floating outside your high-rise office window.

Camisaria Colombo, a famous Brazilian shirt store wanted to advertise their Black Friday deals to businessmen who don’t have time to leave their offices.

Sao Paulo agency Salles Chemistri had the answer: replace the heads of lightweight mannequins with helicopter drones and fly them up to the windows of office buildings in the city’s business district.

[via Gute Werbung]

Brazil