Grey Poupon Keeps it Classy in Support of Gay Community

Grey Poupon - Spread Great |Taste

Earlier this year Crispin Porter + Bogusky delivered a mayhem-filled update of the classic Grey Poupon commercial. Leveraging that same ad creative, the agency has posted a simple, classy statement to Facebook in support of the LGBT community on behalf of the mustard brand.

Above the image of the two gentlemen characters holding hands is copy that reads, “Spread Good Taste”. The Facebook post goes on to mention, “June is National Pride month. Though the festivities technically only last a month, we recommend celebrating all year – because Pride and good taste never go out of season.”

To no one’s surprise, the nearly 1900 comments below the ad is peppered with the usual statements of hate and intolerance, but the vast majority are in support of the brand.

[via Ad Week]


Smirnoff Shows Support for Same-Sex Marriage With Perfect Pairings

Smirnoff - Every Pairing is Perfect

With the U.S. Supreme Court set to begin hearings into two laws critical to the rights of same-sex couples to marry, vodka brand Smirnoff made it clear where they stand with a Facebook status update showing their support for the cause.

The image titled “Every Pairing is Perfect” shows three cocktail couplings of what I am guessing are Cosmopolitans (vodka, triple sec, lime juice and cranberry juice), all of which I agree are perfect.



Boy Gathers Super Kid Dream Team for Rematch in Hyundai’s Super Bowl Spot

Hyundai Super Bowl Ad 'Team'

In Hyundai’s Super Bowl spot a young boy recruits his mother and her seven-passenger Sante Fe to recruit a dream team of super kids for a rematch against a group of larger boys.

The TV spot is supported by ‘Find Your 7‘, a social experience in which participants assemble a Super Bowl dream team from their Facebook friends, assigning them to a seat in a virtual Sante Fe. A winner will be drawn and will receive airfare, accommodations and tickets for seven people to the 2014 Super Bowl in East Rutherford, NJ.

The ad ‘Team’ was created by INNOCEAN USA, and directed by Jim Jenkins for O Positive.


“Help, I have the Flu” App Identifies Flu Symptoms Among Your Facebook Friends

Help Remedies - 'Who Gave Me the Flu' Facebook AppBeing sick with the flu is a simple reality in the winter, now with people returning to work and school after the holidays the spread of the flu will begin in earnest. In most cases a few days or rest, fluids and isolation will do the trick.

Wouldn’t it be helpful to be able to analyze the social media updates of friends, co-workers and family for complaints about sneezing, sore throat, runny noses or other no so pleasant flu-like symptoms.

OTC healthcare company Help Remedies is here to help with the Facebook app ‘Help, I have the Flu‘.

If you already have the flu, select “Who Made Me Sick?”, or if you’re not feeling ill yet, select “Who Might Made Me Sick?”, and the app analyzes the status updates of your Facebook friends, and reports on which one of them are updating their status with symptoms of the flu.

Once your ill-feeling friends have been identified, you can choose to send them a product from Help Remedies or send them a Quarantine message explaining you may not be replying to the posts or attending their events until everyone is feeling better.

The “Help, I have the Flu” App was produced by Tool of North America.

Tim Hortons Celebrates 2 Million Facebook Fans with In-Store Flash Mob

Tim Hortons - 2 Million Facebook Fans Flash Mob

For those folks in other areas of the world who may not be familiar with the Canadian coffee shop and restaurant chain, Tim Hortons is an institution with 4,071 locations, 3,326 in Canada and 734 in the United States. Each day, millions of Canadians from coast-to-coast line up at the counters and drive-thrus to order the traditional double-double, box of Timbits or one of the other dozens of items on the menu.

To celebrate reaching 2 million Facebook fans, the largest Canadian fan base of any brand page on Facebook, Tim Hortons staged a flash mob on November 12, thanking their employees and fans.

The group performed ‘Thank You for Being a Friend’, a song written and originally performed by Andrew Gold in 1978. Of course, the song became much more famous in the 80s as the theme from The Golden Girls.

After watching the video, I could really use a honey cruller.