Earlier this year Crispin Porter + Bogusky delivered a mayhem-filled update of the classic Grey Poupon commercial. Leveraging that same ad creative, the agency has posted a simple, classy statement to Facebook in support of the LGBT community on behalf of the mustard brand.
Above the image of the two gentlemen characters holding hands is copy that reads, “Spread Good Taste”. The Facebook post goes on to mention, “June is National Pride month. Though the festivities technically only last a month, we recommend celebrating all year – because Pride and good taste never go out of season.”
To no one’s surprise, the nearly 1900 comments below the ad is peppered with the usual statements of hate and intolerance, but the vast majority are in support of the brand.
[via Ad Week]