Demon Office Chair Wreaks Havoc in New Zealand Insurance Company Ad

NZI Insurance - Devil's Chair

A reclining office chair that may have been sent from deepest, darkest bowels of hell is the star of “Devil’s Chair”, a raucous animated ad for New Zealand Insurance company NZI.

The ad created by Draft FCB New Zeland and animated by Assembly Films features the evil chair being passed from one person to another, and the mayhem that ensues when it’s unwitting owner leans back to relax. The cow pooping made me laugh out loud, but then again that’s the kind of high-brow humour I enjoy. Shit happens.

Bonus points to everyone involved for the inspired use of Ennio Morricone’s theme from the Clint Eastwood classic The Good, The Bad, And The Ugly.

It all comes together at the end with the tagline “Bad’s not going anywhere. Neither are we.”

[via StopPress]

New Zealand

John Lewis Insurance Extends “Things Matter” Campaign with Vine Competition

John Lewis Insurance Vine Competition

UK Insurance company John Lewis is extending the marketing push around their first TV ad “Things Matter” (embedded below) by working with digital agency Steak and 360i London to launch a competition using the social animation app Vine. Earlier this week, it was tweeted that the mobile app can now boast over 40 million users.

Participants are asked to create a Vine of something that matters to them and post it along with the hashtag #WhatMattersMost. First prize for the winner is £1000 worth of gift vouchers, with three weekly winners awarded Canon EOS 700D Digital SLR cameras.

The app is particularly suited to capture stop-motion animation, which was used extensively in the “Things Matter” ad. The ad was created by adam&eveDDB, London and directed by Dougal Wilson for Blink Productions.

The ad features a remake of the Fleetwood Mac classic “Don’t Stop’ by Scottish singer songwriter Nina Nesbitt.

[via The Drum]

UK

Japanese Drivers Use Odometer Reading as Entry for Insurance Company Lottery

Sony Assurance Odometer Lottery

With Sony Assurance basing their auto insurance rates on the number of kilometers that their customers drive, they along with ad agency Frontage Inc. came up with a contest idea to make Japanese drivers more aware of the distance that they travel.

The Odometer Lottery was launched in August 2012 during the Bon festival, an annual tradition when Japanese make the journey back to their hometown to visit family.

To enter the contest, drivers simply took a picture of their odometer reading and uploaded it to an app on the company’s Facebook page.

Grand prize was a JTB travel gift worth 30000 yen with 50 second prizes of 2000 Amazon gift vouchers. In 3 weeks, the contest site had 14,887 visits and 546 entrants.

[via Ads of the World]

Japan

Foresters Insurance Challenges North Americans to Take Daily ‘Tech Timeout’

Forester's Tech Timeout Challenge

In a new year-long campaign launched February 5 ‘Tech Timeout‘, Life Insurance provider Foresters is challenging families (and I assume couples and individuals) to take a scheduled break from all electronic devices and spend time reconnecting with each other in more meaningful ways.

The campaign ad features people completely oblivious to other people and their surroundings, while distracted by their tech devices. The clips shows a man entering the wrong house, a girl runs into a light pole while texting, a wife pours steaming coffee into her husband’s lap, and a group of tennis players are oblivious to the game they are supposed to be playing.

The situations while outrageous, aren’t far from the truth. It’s behaviour that most of are either guilty of ourselves, or that we observe everyday.

In a press release to announce the campaign, George Mohacsi, Foresters’ President and CEO said, “Foresters purpose is to champion family well-being and we do that through quality life insurance, unique member benefits and inspiring community activities. We are always looking for innovative ways to help families spend time together and challenging them to ‘disconnect to reconnect’ is a simple way to turn our purpose into action.”

A recent Consumer Electronics Association study reported that the average US home has 24 different consumer media and communication devices, including multiple televisions, computers and smartphones and some believe the proliferation of these devices contributes to a sense of social isolation even when you’re in the same room with other people.

According to the Center for Digital Future, in 2008, 28 percent of people said that being wired has resulted in them spending less time with family members, a significant increase from the 11 percent reported in 2006.

In my opinion it’s like everything else, it’s about balance, and being aware that while technology can enable us to connect with like-minded people, friends and family on the other side of the world, it should not isolate ourselves from our relationships in the real world.

Whether you participate in Foresters’ challenge, do you think you could take a daily break from all technology devices?

USACanada

Family Bonds with ‘Sound of Music’ Sing-a-long for Dutch Auto Insurance Ad

Nationale-Nederlanden - do-re-mi

While car fires are no cause for celebration, it’s refreshing to see this family to turn a difficult situation into a fun, bonding experience for everyone. The family gleefully scoop and pass water hand-to-hand, to douse their burning minivan, all the while singing ‘Do-Re-Mi’ from The Sound of Music.

Dutch insurance company Nationale-Nederlanden is using the ad to promote a 100% satisfaction guarantee on their car insurance. If policyholders are not satisfied with how the company handles the claim, they receive 4 months of relief from premium payments.

The ad was created by JWT Amsterdam, directed by Sam Cadman for Rogue Films.

[via Amsterdam Ad Blog]

Netherlands