Coca-Cola Fair Play Machines Brings Together Rival Football Fans in Milan

Coca-Cola - Fair Play Machines

Sports rivalries can bring out the worst in some people, they can turn friends, neighbours and even family against one another. In Milan this rivalry is intensified as two of the world’s greatest football teams, Inter Milan and A.C. Milan, are both based in the Italian city.

On December 23rd, for the 2013 Derby Della Madoninna, Coca-Cola installed two special vending machines on opposite sides of the San Siro Stadium. The machines, which were connected by an audio and video feed, could only dispense a free coke to the machine on the other side of the stadium.

The agency behind the project was McCann Worldgroup Milan.

[via Agency Spy]

Italy

Boy Gathers Super Kid Dream Team for Rematch in Hyundai’s Super Bowl Spot

Hyundai Super Bowl Ad 'Team'

In Hyundai’s Super Bowl spot a young boy recruits his mother and her seven-passenger Sante Fe to recruit a dream team of super kids for a rematch against a group of larger boys.

The TV spot is supported by ‘Find Your 7‘, a social experience in which participants assemble a Super Bowl dream team from their Facebook friends, assigning them to a seat in a virtual Sante Fe. A winner will be drawn and will receive airfare, accommodations and tickets for seven people to the 2014 Super Bowl in East Rutherford, NJ.

The ad ‘Team’ was created by INNOCEAN USA, and directed by Jim Jenkins for O Positive.

USA

Nike Argentina Uses Seismographs to Measure Stadium-Shaking Football Fans

Nike Boca Seismograph

The stadium of Argentine football team Boca Juniors, nicknamed ‘La Bombonera’ (Chocolate Box), is an especially intimidating place for other teams to play. Areas of the stadium are known for vibrating and even sway slightly when fans begin to cheer and jump together.

Nike Argentina was interested to see if the Boca Juniors’ fans could cause the same tremble at another stadium. Four seismographers were installed at Estadio San Juan del Bicentenario, home of the 2012 Copa Argentina Final, to measure the magnitude of the vibration that Boca fans might create.

During the game, readings of 6.4 and 6.2 on the Richter Scale were recorded after the 2 Boca goals. Boca went on to win 2-1, with the celebration registering an grandstand shaking 5.9.

The stunt was created by BBDO with production handled by Sake Argentina.

Argentina

Belgian Football Fans Undress Billboards to Earn Free Tickets

Sporting Telenet Football Billboards

The Belgian Jupiler Pro Football League is set to open their season this Saturday. To drum up interest for the coming season, cable company Telenet created a giant version of the jersey for each of 16 teams, then placed them over billboards near each of the home stadiums.

The first fan who dared to steal the shirt not only got to keep the giant team jersey, but they earned 5 free football tickets for their trouble. My kudos to the one legged guy who deftly used his cane to earn his prize. Watch the video to see the ingenuity of these jersey thieves.

The campaign comes from TBWA, Brussels.

via Creative Criminals

Belgium

McDonald's Euro 2012 Passion-Meter – An Italian Brother Carries a Secret

McDonald's Passion-Meter Euro 2012

For the past month 16 teams have battled to make it today’s final of Euro 2012, and after all those games it’s come down to Italy versus 2008 champions Spain.

Throughout the tournament, McDonald’s Passion-Meter site has been capturing the screams, shouts and cheers of support from fans around the world. The Irish team made have no wins to show for their effort this year, but they lead the passion-meter over all the other countries.

To commemorate the final, McDonald’s has created a touching story of Guido and Bellino, two Italian brothers traveling from their small town to Kiev for the big game. But Bellino carries a secret.

The McDonald’s Passion-Meter was created by DDB Paris.

France