Print Ad Features Optical Illusion to Demonstrate Ford’s “Park Assist” Feature

Ford Explorer Parking Illusion

This print ad created by BBR Saatchi & Saatchi, Tel Aviv for the Ford Explorer demonstrates the car maker’s Park Assist technology with a simple optical illusion.

Simply stare at the dot in the middle of the Explorer’s silhouette for 30 seconds, then switch your focus to the parking space between the two black vehicles.

[via Digital Synopsis]

Israel

Ford New Zealand Creates Hot Sauce to Promote Limited Edition Fiesta ST

Ford ST Hot Sauce

The new limited edition Fiesta ST may be a hot looking car all by itself, but Ford’s New Zealand ad agency JWT decided to take things up a notch. The agency recruited chili sauce maker Chris Cullen of Cullys to create a special chill sauce containing the hottest chilies grown in New Zealand.

The sauce was created using the Trinidad Scorpion Butch T pepper, which clocks in at a tongue-melting 1.463 million on the Scoville scale, the measurement of spicy-heat created by American pharmacist Wilbur Scoville in 1912. By comparison the Habenero earns a rating of only 300,000 SHU.

A limited number of 3,000 bottles of the ST Hot Sauce bottles were produced, with 1500 finding their way onto tables at trendy Mexican restaurants and burger joints around Auckland. Others were sent to potential customers, while others were given away on the Ford New Zealand’s Facebook page.

[via Campaign Brief]

New Zealand

Vaughn Gittin Jr. Burns Rubber in Ford Racing’s ‘2nd Shift Drift’ Clip

Vaughn Gittin Jr. in 2nd Shift Drift

In a new Ford Racing video released this weekend, the car maker gives Formula Drift driver Vaughn Gittin Jr. free reign to burn rubber around its Flat Rock Assembly Plant in his Monster Energy Falken Tire Ford Racing Mustang RTR (all sponsors noted, check!).

Ford’s Flat Rock Assembly Plant has been the source of every Mustang built since 2004, with the plant pushing out an average of 500 Mustangs per shift. A lucky 5 percent of these cars are picked at random for a full test-track evaluation. Gittin speeds, slides and drifts (same thing, I guess) around a number of these lucky cars strategically parked around the parking lot, test track and loading facilities of the plant.

As for the sweet-looking red Mustang that Gittin Jr. brushes against at the 2:22 mark of the video, once you buff out the scratches, I just might be interested in a little scratch n’ dent discount.

[via CarScoop]

USA

Vaughn Gittin Jr. Burns Rubber in Ford Racing's '2nd Shift Drift' Clip

Vaughn Gittin Jr. in 2nd Shift Drift

In a new Ford Racing video released this weekend, the car maker gives Formula Drift driver Vaughn Gittin Jr. free reign to burn rubber around its Flat Rock Assembly Plant in his Monster Energy Falken Tire Ford Racing Mustang RTR (all sponsors noted, check!).

Ford’s Flat Rock Assembly Plant has been the source of every Mustang built since 2004, with the plant pushing out an average of 500 Mustangs per shift. A lucky 5 percent of these cars are picked at random for a full test-track evaluation. Gittin speeds, slides and drifts (same thing, I guess) around a number of these lucky cars strategically parked around the parking lot, test track and loading facilities of the plant.

As for the sweet-looking red Mustang that Gittin Jr. brushes against at the 2:22 mark of the video, once you buff out the scratches, I just might be interested in a little scratch n’ dent discount.

[via CarScoop]

USA

Ford Australia Unveils Art for Falcatron Transformer Concept

Ford Falcatron

Earlier this month Ford Australia polled it’s Facebook page followers to decide which of their Falcon models should be used to create an Aussie Transformers concept. The project is a partnership between Ford and Activision to promote the launch of the new video game Transformers: Fall of Cybertron.

On August 23, game developer High Moon Studios revealed the Falcatron; their interpretation of the Ford XR6.

Australia