Yachtwear Company Promotes Lifejacket Safety With Terrifying Drowning Simulation

Guy Cotten - Sortie en Mer

I am far more comfortable with both my two legs firmly planted on terra firma, so the prospect of trying to remain alive in the middle of the ocean is a terrifying thought.

Sortie En Mer (A Trip Out to Sea), an interactive website created by CLM BBDO for French Yachtwear company Guy Cotten wants to make people more aware of lifejacket safety.

Your character Julien gets accidentally knocked overboard after handing over the helm to inexperienced sailor Charles. Now it’s your job to stay alive by using your scrolling wheel or ‘up’ arrow to stay afloat.

The cruel lesson is that no matter how hard you try you will eventually drown unless you are wearing a life jacket. Very effective.

[via The Verge]

France

Ogilvy Deploys Purposeful Outdoor Ads to Promote IBM Smarter Cities

IBM Smarter Cities

IBM and the Paris office of ad agency Ogilvy & Mather have created a series of outdoor advertising with an added practical purpose. The colorful ad installations were constructed to include a bench, an overhang to provide shelter from the rain, and a ramp to help people more easily navigate stairs.

The campaign promotes IBM’s “People for Smarter Cities” initiative, which looks to bring people from around the world together to collaborate on solutions that improve the ways that cities function.

[via Gute Werbung]

France

French Yarn-Maker Offers Savings to Customers Who Knit Their Own Coupons

Bergère de France - Knit Your Own Coupon

Bergère de France has been producing high-quality yarn in Bar-le-Duc, France since 1946. Over the years, their product range has grown to include patterns for crochet and knitting; needles and knitting accessories; and supplies for embroidery and cross-stitching.

Recently, the yarn-maker’s ad agency BEING came up with a creative and inspired campaign to help increase business at the Bergère de France boutiques. Customers could use their leftover yarn, and using one of four patterns, hand-knit a coupon to earn savings of 5%, 10%, 15% or 20% off of their next purchase. The more complex the pattern was, the more savings the customer could earn for their handiwork.

A great example of creating an campaign experience that connects directly to the customer’s use of the product. You can check out the knitted coupons in a photo gallery on BEING’s Facebook page.

[via Ads of the World]

France

French Ad for Toilet Paper Shows That Even Digital Technology Has It’s Limits

Le Trefle - Digital Has It's Limits

A new ad for Le Trèfle toilet paper shows one man’s obsessive quest to replace paper with digital in his home, constantly chiding his partner and child to use a digital tablet as the “better way” of creating art, leaving notes on the fridge door, playing a game or simply reading a book in bed.

But digital technology has it’s limits, and his whole mission unravels when he finds himself sitting on the toilet with nothing but an empty roll of toilet paper. Then it’s time for ‘Emma’ to get her revenge.

While there may not be a virtual bidet app, the toilet paper manufacturer has created a free iPhone app called ‘Où sont les toilettes?‘ that helps people find the nearest, and hopefully well-stocked washroom.

The ad was created by Leo Burnett France.

[via LSA]

France