Jack Daniel’s Uses Holograms to Bring Friends and Family Together for the Holidays

Back in October, Arnold Furnace, ad agency for Jack Daniel’s Australia were on the search for people to participate in a special holiday experience. The high-tech concept involved using a hologram to reunite friends and family who hadn’t seen each other for a very long time.

In the campaign video we meet three Australians who have been living abroad for several years including; Shannon, a photographer living in Hamilton, Adam from Oslo, and Darius from Berlin. Meanwhile, back in Australia their friends and family eagerly await to be reunited by hologram. The results will have you smiling.

[via Ads of the World]

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Holographic Lingerie Model Struts Stuff in Paris Shop Window

Empriente lingerieAt Empreinte l’Atelier lingerie, curious passerby are being stopped in their tracks by what appears to be a lingerie model in the shop window. The masked model appears in the Paris store window in a burst of stars, strikes a pose or two and then disappears again.

The technology used is likely very similar to that used to create the illusion that the late rapper Tupac Shakur was performing onstage with Snoop Dogg at Coachella. It that case, animation created by Hollywood special effects studio Digital Domain, was projected onto an angled sheet of mylar foil, known as Musion Eyeliner. These experiences are best described as a ‘holographic illusion’ rather than a hologram.

These illusions are actually an updated adaption of a 19th century magician’s trick known as ‘Pepper’s Ghost‘, which used hidden rooms, reflections and special lighting to achieve it’s effect.