IKEA Norway Creates Campaign to Sell Customers’ Used Furniture

IKEA Norway - The Second Hand

A frequent site in urban and suburban areas is used furniture placed next to a dumpster or waiting on the curb for pickup. Granted some of these pieces are beyond recovery and are indeed ready for the landfill or scrap heap. But, some pieces of furniture still have life left in them, and just need some TLC to be useful again.

A recently completed campaign for IKEA Norway saw the company and their Oslo-based agency SMFB create a secondary market for customer’s used IKEA furniture. The campaign dubbed “The Second Hand” started with IKEA asking customers who were shopping for new furniture whether they’d like the retailer to help sell their old furniture. From this group the agency selected 50 volunteers and brought their furniture to the studio to star in professional photo and video shoots.

During the next 8-weeks IKEA shared their advertising space across TV, outdoor, print and social media with their Oslo customers. Each ad featured the new IKEA item that the customer had bought and the piece they were getting rid of, along with the actual phone number of the seller

In addition to the advertising placements, for several Sundays the IKEA Norway Facebook page was turned into a Flea Market (or Bruktmarket) where even more customers could post their used furniture for others to buy. The items would be displayed from 11am – 5pm before the fleamarket was closed and the items were deleted from the page.

[via PopSop]

Norway

Awesome or Creepy? Dolls Make the Most of Small Spaces in New IKEA UK Ad

IKEA - One Room Paradise

Despite what you may see in TV ads, or real estate show, not all families lives in a large suburban home or spacious downtown condominiums. So, it’s refreshing to see ‘One Room Paradise’, a new ad for IKEA UK, showing how a young mother and son brighten up their small apartment with colourful and useful items from the Swedish company.

However, the mother, son (and babysitter? grandmother, neighbour?) give off a slight creep-factor, thanks to their large plastic doll heads.

As usual, the music choice is spot on. The track is a remake of a song from Aretha Franklin 1964 album Runnin’ Out of Fools, sung by Elayna Boynton. Elayna teamed up with Anthiony Hamilton to perform Freedom, featured on the Django Unchained soundtrack.

The ad was created by Mother London, and directed by Megaforce for Riff Raff Films.

[via The Drum]

UK

Do You Wake Up as a Bear? New Tempur-Pedic Spot Shows Importance of a Good Mattress

Tempur-pedic Bear

It’s Saturday morning, and if you’re anything like me, getting out of bed on the weekend can be a challenge. A new ad for Tempur-pedic demonstrates the importance of how a good night’s sleep — ideally on quality mattress — can do wonders for your personality.

In the ad two girls tell the story of how they used to live with an annoying bear. The grumpy bear gets frustrated in the grocery store, threatens a referee at the girl’s soccer game and stares hypnotized at the spinning clothes in the dryer. Then one day the bear was gone… watch the ad below.

The ad was created by Minneapolis-based agency Carmichael-Lynch and directed by Mike Mills of the Director’s Bureau.

[via Creativity]

USA

Wilco Drummer Glenn Kotche Performs Soul Classic Using Delta Faucets

Delta Faucets - Glenn Kotche

Drummer Glenn Kotche may be best known for his work with Wilco, joining the band in 2001 for the recording of Yankee Hotel Foxtrot. Kotche is a versatile percussionist, who has recorded and performed with a variety of artists in a number of musical styles. Besides traditional drums and percussion, he has created home-made instruments from found objects such as scrap metal and hubcaps.

In a new ad titled “Instrumental Touch” Kotche demonstrates the precision of Delta’s tap-on faucets, performing the Four Tops classic “Reach Out, I’ll Be There” by spraying water onto pots, pans and glasses.

The ad was created by Leo Burnett, Chicago, and directed by Stuart Parr of Furlined.

[via Pitchfork]

USA

Garden Gnomes Take a Billy Bookshelf Hostage In Response to IKEA Ad

UK Water Features - IKEA Gnome Response

Earlier this month ‘Time for Change‘ a new ad from IKEA UK featured a family battling an unruly horde of vengeful gnomes for control of their back garden.

But now the gnomes have struck back in a response video fearuring Water Bucket Walter, leader and spokesgnome of OMG (Opposing Mindless Gnomism). The gnomes have taken a Billy bookshelf hostage and are threatening to make him pay unless IKEA admits that gnomes have a place in Britain’s gardens.

The video was produced by Sixty Second Video for UK Water Features, a Yorkshire-based garden product company that specializes in indoor & outdoor garden water features and other garden products.

Your move IKEA…

[via The Drum]

UK