UK home improvements store Homebase is all about transforming unusual spaces into inspirational places. To demonstrate the style and creativity of their products, they constructed a 10-storey home made entirely from fifty shipping containers.
The commercial features construction crews assembling the containers to the tune of Peter, Bjorn & John’s ‘Young Folks’ as decorators make their final touches to the interiors. (whistling while you work?) The lawns are rolled out, flowers are planted, balconies are opened, drinks are served and the vinyl is spinning.
Creating a living space from a shipping container may not be such a far-fetched idea. This article on WebUrbanist shows shipping containers being used for everything from homes, to offices, to a complete hotel.
The campaign was created by Leo Burnett UK.