IKEA Singapore Channels Kubrick’s The Shining for Halloween Ad

IKEA Singapore - The Shining

One of the most memorable scenes in the ‘The Shining‘ features Danny Torrance frantically pedaling his Big Wheel through the hallways of the Overlook Hotel. That is, until he comes face to face with the ghostly twins in their blue dresses. The scene is also significant as it featured one of the first uses of the recently developed Steadicam in a motion picture.

In an ad to promote the extended hours of IKEA Singapore, agency BBH Asia Pacific re-sets the scene from the Shining in an IKEA showroom. Fans of the movie will likely catch other movie references in the clip such as the cabinet with REDRUG scrawled on it, blocks that spell out 237 (in reference to a specific room in the film) and of course the twins, who invite Danny to come play with them. Watch to the end for the twist.

[via AV Club]

Singapore

IKEA Norway Creates Campaign to Sell Customers’ Used Furniture

IKEA Norway - The Second Hand

A frequent site in urban and suburban areas is used furniture placed next to a dumpster or waiting on the curb for pickup. Granted some of these pieces are beyond recovery and are indeed ready for the landfill or scrap heap. But, some pieces of furniture still have life left in them, and just need some TLC to be useful again.

A recently completed campaign for IKEA Norway saw the company and their Oslo-based agency SMFB create a secondary market for customer’s used IKEA furniture. The campaign dubbed “The Second Hand” started with IKEA asking customers who were shopping for new furniture whether they’d like the retailer to help sell their old furniture. From this group the agency selected 50 volunteers and brought their furniture to the studio to star in professional photo and video shoots.

During the next 8-weeks IKEA shared their advertising space across TV, outdoor, print and social media with their Oslo customers. Each ad featured the new IKEA item that the customer had bought and the piece they were getting rid of, along with the actual phone number of the seller

In addition to the advertising placements, for several Sundays the IKEA Norway Facebook page was turned into a Flea Market (or Bruktmarket) where even more customers could post their used furniture for others to buy. The items would be displayed from 11am – 5pm before the fleamarket was closed and the items were deleted from the page.

[via PopSop]

Norway

How Well Do You Know Your Swedish Furniture and Death Metal Bands?

Gatesman + Dave - Ikea product name or Death Metal band name

A quick trip to get new meeting room furniture at a local Ikea store has turned into worldwide exposure for Pittsburgh ad agency Gatesman+Dave. Sam Panico, Senior Copywriter at the agency (and a big metal fan) joked with Associate Creative Director Jeff Barton, how Ikea’s product names resembled the name of death metal bands.

The joke developed into an online game they dubbed “Ikea or Death“, in which visitors must guess whether a word is an Ikea product name or a death metal band. Panico leaked the game to a few friends on social media sites and posted it to Reddit, where it attracted thousands of users in the first few hours.

The game released on Wednesday, October 9 has attracted more than 428,000 Likes in just 3 days. I sadly scored only 11/20, which according to the developers is average.

[read more at Pittsburgh Post-Gazette]

USA