Toronto Silent Film Festival Uses Instagram to Create Animated Trailer

Toronto Silent Film Festival - InstagramThe Toronto Silent Film Festival, which runs April 4 to 9 at the Phoenix Theatre in Toronto (naturally), is gaining plenty of attention for it’s imaginative use of Instagram to promote the event.

Three Instagram profiles, tsff_1, tsff_2, and tsff_3 were launched, with each consisting of a stream of 60 black and white movie stills on 30 Instagram images. When an Instagram smartphone app user quickly scrolls through the images in slideshow view, the images create a flipbook-like animated trailer.

The campaign was created by Toronto agency Cossette.

[via Ads of the World]

Canada

Mercedes-Benz Curates Photo Exhibit From User’s #Untamed Instagram Pics

Mercedez-Benz #Untamed Instagram ExhibitDo you have a few truly unusual photos in your Instagram collection? If so, then now’s your chance to add them to #Untamed, a unique digital photo installation inspired by the new Mercedes-Benz CLA.

To participate, go to untamed-installation.com, connect to your Instagram profile and select the three most unusual photos from your stream. Each of your photos will be evaluated (it’s not clear exactly how), and given an #Untamed Score. The score is based on how original your style is, and how different it is from others that have been submitted.

As you can see in the screen grab above, my picture of a wooden cat that doubles as a birdhouse scored a healthy 89, yet a giant zombie hand scored a paltry 36.

The installation was created by Hamburg agency Jung von Matt/Alster, and will be on display in Paris in April 2013, hopefully with a few of my Instagram photos included.

[via PSFK]

FranceGermany

Ballantine’s ‘Loud Blue‘ Platform Adds a Soundtrack to Your Instagram Pics

Ballatines Loud BlueScottish whisky brand Ballantine’s has launched ‘Loud Blue‘, the latest installment in the brand’s ongoing Leave An Impression campaign. Loud Blue is an online music platform that creates an original piece of music inspired by your Instagram pictures.

Simply add the hashtag #loudblue to an Instagram photo and share it to Twitter. In just seconds users receive a Twitter response from @loud_blue containing a link to your personalized soundtrack.

How does it work? Aspects of the photo such as colour, brightness, and people’s faces are used by the application’s algorithm to create a short piece of music. Red in the image will make the tempo slower, while yellow will make it faster. The brightness in areas of the photo will affect how complex the music is. If the application detects a face in the image it will add a vocalization. If there are several faces the vocalizations create a choral effect.

The unique pieces of music were created by Brazilian Electro-House duo Felguk, who will use some of the Instagram-inspired music at an exclusive upcoming live event.

The project was created by London digital and social agency, Work Club.

UK

Hitchcock Movie Promoted with #Hitchshots Instagram Contest

Hitchcock - Instagram HitchshotsThe weekend before Halloween I spent most of a cold and dark Saturday watching Alfred Hitchcock movies. Included in my Hitchcock marathon were Rear Window, North by Northwest, Vertigo, The Rope, The Birds and of course, Psycho.

Since then I’ve become equally suspicious of all my neighbours, high places, crop-dusting planes, birds and especially showers.

Hitchcock, due for release on November 23, follows Hitchcock (played by Anthony Hopkins) and his wife Alma Reville (Helen Mirren) during the time when the legendary director struggled to get the movie Psycho made. The movie also stars Scarlett Johansson as Janet Leigh, Toni Collette as Hitchcock’s production assistant Peggy Robertson, and James D’Arcy as the original ‘mother-lover’, Anthony Perkins.

To promote the movie’s release, Searchlight Pictures have launched the Hitchshots photo contest. To enter, participants post their best Hitchcock-inspired Instagram photos with the hashtag #hitchshots. The 10 photos which receive the most amount of shares and likes (I assume, just on Instagram), will win their owner an autographed poster showcasing the movie’s all-star cast.

I’m not a fan of using ‘likes’ and ‘shares’ as a the method of choosing a winner, since Instagram users with large audiences easily receive hundreds of likes’ for nearly anything they post.

USA

Kraft Wheat Thins Partner with Six Flags for RFID Rollercoaster Check-ins

Kraft Wheat Thins - Six Flags: The Boldest Check-inThis August Kraft Foods has partnered up with Six Flags to promote Wheat Thins two newest flavours, Spicy Buffalo and Zesty Salsa.

Throughout the month Kraft asked fans to upload their best rollercoaster faces ton Instagram using the hashtag #coasterface. The top 10 photos with the most Instagram ‘Likes’ each week won 2 tickets to any Six Flags Theme park.

This weekend visitors to Six Flags Theme Parks had a chance to make real coaster faces by participating in “The Boldest Check-In”. Staff positioned near the rollercoasters at Six Flags Magic Mountain in Los Angeles (on the Goliath roller coaster), Six Flags Great America in Chicago (American Eagle roller coaster) and Six Flags New England in Springfield, Mass. (Cyclone roller coaster) are using iPads to register riders and link their social networks to a special RFID-embedded wristband.

A special RFID checkpoint installed just before the first drop automatically posted a check-in to rider’s Facebook profiles. The first 100 riders at each park who were automatically checked-in get to ride the rollercoaster again.

The Boldest Check-In campaign was created by AKQA, with live event RFID solutions from Intellitix.

[via Marketing Daily]

USA