Ex-Split Enz & Dragon Band Members Promote iPhone Controlled Hearing Aid

ReSound Linx

With one of the most common causes of hearing loss being the exposure to loud noises, it’s not surprising that German researchers determined that professional musicians are 3.6 times more likely to suffer from noise-induced hearing loss. And it’s not just rock musicians like Ozzy Osbourne or Pete Townsend that suffer hearing loss, a Finnish study found that 15 percent of the musicians suffered from permanent tinnitus versus 2 percent of the general population.

Auckland agency Augusto drafted in two famous New Zealand musicians – Mike Chunn of Split Enz/Citizen band and Todd Hunter of Dragon – as ambassadors for the ReSound LiNX, an iPhone-controlled hearing aid system.

The perspective of the two musicians is a refreshing change from the typical “As Seen on TV” product infomercials featuring a fragile senior citizen struggling to hear their grandchildren.

ReSound LiNX User Experience ā€“ Mike Chunn

ReSound LiNX User Experience – Todd Hunter

[via StopPress]

New Zealand

Make Noise, Go Fast: Nissan Promotes ā€˜Zā€™ With Voice-Driven Radio-Controlled Cars

Nissan Voice Driver Cup

Anyone who has ever played with toy cars can tell you that the way you make them go fast, is to make the engine noise yourself. Nissan and their agency TBWA/Hakuhodo have collaborated to create voice-driven versions of radio-controlled four-wheel-drive models based on Nissan’s Fairlady Z Sports Car.

The first race, the Japan GP takes place on November 10 at the Nissan Galley in Yokohama, with visitors controlling the cars with their voice in person. The events will be broadcast live via UStream on the Voice Driver Cup website.

On November 17 (but just for 24 hours), everyone around the world will be able to join in and control the cars from their own computer using their microphone.

I’ll be rehearsing my car engine noises, see you at the starting line.

[via DigitalBuzz]

Japan

Uber App Goes Gangster-Style to Promote Boardwalk Empire Premiere

Uber Vintage Rides - Boardwalk Empire

It would be tough to top last year’s promotion for the season 2 premiere of Boardwalk Empire, which saw HBO partner with the MTA to run a prohibition-era subway train (complete with Boardwalk Empire-inspired ads) between 42nd and 96th streets in Manhattan.

But, for two days last week, Uber users in Manhattan were able to request free rides in a vintage Rolls Royce, Bentley, Cadillac, or one of the other 1920s-era vehicles.

Check out photos of the cars using the hashtag #Boardwalkride.

USA

MusicBunk promotes Music Discovery App by Tossing Vinyl Records

Musicbunk Vinyl Toss Viral4 friends of Pasadena agency Conscious Minds spent two days tossing vinyl albums onto a turntable in order to capture the successful landings you see in the video. The stunts are reminiscent of Ray Ban ‘Never Hide’ video from 2007 (5.1 million views) or Levi’s ‘Jeans Jump’ clip from 2008 (almost 8 million views).

The video went unbranded for a week, but now has been revealed as a promotion for MusicBunk. MusicBunk is an app that helps find out who likes the same music you do and connect with them to share songs and playlists.

While a few people will be shocked by the vinyl abuse, but anyone who’s visited a flea market or swap meet knows there’s enough scratched up vinyl to play around with.

The MusicBunk app is available for iPhone and Android.

USA

Lufthansa’s Anywake App Gives Sleepy Swedes a Winter Wake-Up Call

Lufthansa Anywake AppIf there’s one thing those of us who live in northern countries can relate to it’s the struggle of waking up in the darkness of winter morning. I’m an admitted snooze button abuser, especially in the winter. Lufthansa released the Anywake app to make the dark mornings a bit brighter for sleepy Swedes by waking them up to the sounds of another city.

Anywake works like a normal smartphone alarm clock app; you set your waking time before you go to sleep and in the morning you’re woken up to the sounds of a randomly selected city.

If you can figure out which city it is within 60 seconds, you’ll win a discount on a Lufthansa flight to that destination. If you can’t solve the challenge, you’ll have to wait until the next day. But at least you’ll be wide awake and mildly frustrated, which is a great way to start the day.

Anywake was developed by DDB STockholm and is available free in the iPhone App Store and Android Market.