Subaru Pits RC Replica of WRX STI Up Against Exploding Craft Sticks

Subaru vs Cobra Weave

This video would fall under the “I don’t know what this means, but it looks kind of fun” department.

The clip features a radio control replica of a Subaru WRX STI racing against an Stick Bomb.

Call me out of touch, but I had no idea what a stick bomb. A stick bomb is basically a series of craft sticks (basically tongue depressors) laid and woven across and underneath each other. When the tension is released they explode in a wave. The style of stick bomb in this video is dubbed the Cobra Weave.

I know that the Subaru WRX STI is a high performance car, but not sure what the hope to communicate by using an RC car.

Making of Subaru “WRX STI vs StickBomb:

[ via Comunicadores ]


Honda Promotes N-ONE with a Smartphone Case Featuring Airbags

Honda Smartphone Case N

I’ve owned some form of mobile phone for almost 12 years now, and despite that length of experience I still drop the damn thing at least once a day. Thankfully I’ve avoided any serious damage to the phone thanks to a $20 plastic case.

To promote the Honda N-WGN — a light automobile produced specifically for the Japanese market — engineers at the car maker (apparently with lots of free time on their hands) have created the ultimate safe smartphone case. The (apparently) working, yet bulky prototype deploys a series of airbags when dropped.

According to the video, an accelerator detects when the smartphone is falling, and within 0.2 seconds gas is released from a C02 cartridge inflating the 6 airbags contained within the case.

Last year, Honda created a 1:1 cardboard model of the N-ONE that dedicated fans could download, print and assemble.

[via Gizmag]


Honda Promotes Mobile App With Tribute to Aryton Senna Using Just Data, Sound and Light

Sound of Honda - Aryton Senna 1989

Sound by Honda is a mobile app created by internavi lab as part of Honda’s Dots (Design Our Transportation Story), a two way information and communications service. the app leverages the smartphones GPS and accelerometer allowing a user to experience the sound of several Honda cars including the Acura NSX-R, S800, Civic R, NII360 Town and the McLaren Honda MP4/5.

To promote the app Honda used telemetry data collected during legendary Honda/McLaren driver Aryton Senna‘s record-setting qualifying lap at the 1989 F1 Japanese Grand Prix at Suzuka.

The data collected from the car’s onboard telemetry was used to create the experience of sound and light. Speakers and lights were placed around the Suzuka Circuit along the path that Senna’s car drove on that day, and once night fell the record-setting lap was brought to life using a trail of light and the scream of the Honda/McLaren’s engine.

[via Contagious]


Japanese Drivers Use Odometer Reading as Entry for Insurance Company Lottery

Sony Assurance Odometer Lottery

With Sony Assurance basing their auto insurance rates on the number of kilometers that their customers drive, they along with ad agency Frontage Inc. came up with a contest idea to make Japanese drivers more aware of the distance that they travel.

The Odometer Lottery was launched in August 2012 during the Bon festival, an annual tradition when Japanese make the journey back to their hometown to visit family.

To enter the contest, drivers simply took a picture of their odometer reading and uploaded it to an app on the company’s Facebook page.

Grand prize was a JTB travel gift worth 30000 yen with 50 second prizes of 2000 Amazon gift vouchers. In 3 weeks, the contest site had 14,887 visits and 546 entrants.

[via Ads of the World]


Subaru Promote Collision-Avoidance System with Mini-Car Music Player Installation

Subaru Eyesight - Mini Car Symphony

To promote the capabilities of Subaru’s ‘Eyesight’ collision-avoidance technology, the car company fitted dozens of mini-Subarus with a pair of forward-facing stereoscopic cameras similar to the ones of the real cars.

A tiny speaker on the car beeps as it approaches a strategically-placed white cube. More and more cars beep as they approach the mini traffic jam, stopping just short of each other thanks to Eyesight.

A metallic claw appears from above and removed the cube, sending the now dozens of cars safely off in their different directions.

[via Digital Buzz]