13,360 Pieces of Cake Used to Create Edible Billboard in London

Mr. Kipling - Edible Billboard

It may not be a flashy interactive digital display, but this billboard created for British confectionery brand Mr. Kipling by JWT London seemed to have no problem catching the attention of Londoners with a sweet tooth.

The billboard, located outside Westfield Shopping Centre in Shepherd’s Bush, London, was created by Michelle Wibowo of Michelle Sugar Art and featured 13,360 individual pieces of cake, and took 6 hours to assemble.

[via PRExamples]

UK