JWT’s Intelligift Tests Your Mother’s Day Gift Idea against Data from Real Moms

JWT Intelligift

Flowers may be the first thing that pops into your mind when you think about a Mother’s Day gift. Sure, it’s safe, but it’s not exactly original. But, what if you’re thinking outside of the box this year when it comes to gift ideas.

JWT’s Intelligift may be just the assurance that you’re looking for. Enter your gift idea, select your focus group and Intelligift will run your gift idea against data collected from a “nationally representative” sample of Moms who have children 18 and over.

You do have to enter your email address to get your results, which unfortunately doesn’t happen immediately.

[via JWT Blog]

United States

JWT Brings Justice League’s “Super Formula” to Kids at São Paulo Cancer Centre

JWT Brazil - Justice League Cancer Treatment for Kids

The prospect of undergoing chemotherapy treatment for the first time can be terrifying enough for adults, let alone kids. To help the children of the São Paulo’s A.C.Camargo Cancer Center, the creative folks of JWT Brazil enlisted the help of DC Comics’ The Justice league.

JWT worked with Warner Bros. to create a series of comic books in which Justice league characters recover their strength thanks to a “Super Formula”. The Super Formula was delivered via intravenous bag concealed within plastic covers branded with the logos of Justice league superheroes, including Superman, Batman, Green Lantern and Wonder Woman.

[via The Drum]

Brazil