KLM Creates Airplane Night Light for Families of Business Travellers

KLM Night Light

KLM has released a special night light designed in the shape of one of their airplanes. The window lights are designed to turn off gradually, one for each night the family member will still be away, making that last night potentially very dark.

There’s no mention if the Night Light is tied to live flight information, but maybe that’ll be an idea for a future version.

The night light is available for purchase at Shop KLM for 33.02 or 13.200 Flying Blue Miles, and can be delivered free during your flight.

[via Airline Trends]

KLM Celebrates Comic Sans Day With Website Font Switcheroo

KLM - Comic Sans Day

Comic Sans is one of the most widely ridiculed fonts in existence. Since it’s creation by Microsoft designer Vincent Connare in 1994, and its inclusion with Windows 95, it has been widely used and misused (someone would argue there is no proper use) by tens of thousands of would-be desktop publishers around the world.

In 2009, Dutch radio hosts Coen Swijnenberg and Sander Lantinga began celebrating the font by hosting Comic Sans Day on the first Friday of July.

Some Dutch companies, including KLM have joined in on the joke. The airline’s website features a one-day Comic Sans makeover, but they didn’t stop there. They held a special contest, whereby anyone who was named C. Sans was given the chance to win two return flight tickets from the Netherlands to Paris. To enter, particpants

[via Simply Zesty]

Netherlands

KLM promotes 'Meet & Seat' Program with Celebrity Seatmate Contest

KLM Meet & Seat programEarlier this year Dutch airline KLM introduced a ‘Meet & Seat‘ program. Passengers who connected their Linkedin or Facebook to their booking could see the profiles of other passengers who had also chose to share their profiles. Connections could be made to get together prior, during or after the flight… and it was widely panned as being ‘really’ creepy.

Meet & Seat is still around, and KLM is promoting the program with ‘Ne My Guest’, a contest where you can not only win a great trip to a cool destination, but you can also choose a well-known Dutch celebrity to sit beside you on the flight.

You (and a friend, I assume they have to sit somewhere else on the plane) can join footballer Ruud Gullit on a trip to London to watch a Chelsea game; party backstage with DJ Armin van Buuren (somewhere) in the US, fly with supermodel Yfke Sturm to Couture Fashion Week in New York, attend the La Biennale Film Festival in Venice with actor and director Jeroen Krabbe, designer Hella Jongerius at the Oranjebaum Exhibition in Berlin, or finally join the first Dutch astronaut Wubbo Ockels (best name ever) for a space flight training mission.

KLM is on a winning streak of very creative initiatives over the past year including a day when they gathered together 140 employees to tweet replies, added 4000 of their Facebook fans photos to a plane and hosting a dance party on a plane at 35,000 feet to promote a new Amsterdam-Miami route.

Netherlands

KLM promotes ‘Meet & Seat’ Program with Celebrity Seatmate Contest

KLM Meet & Seat programEarlier this year Dutch airline KLM introduced a ‘Meet & Seat‘ program. Passengers who connected their Linkedin or Facebook to their booking could see the profiles of other passengers who had also chose to share their profiles. Connections could be made to get together prior, during or after the flight… and it was widely panned as being ‘really’ creepy.

Meet & Seat is still around, and KLM is promoting the program with ‘Ne My Guest’, a contest where you can not only win a great trip to a cool destination, but you can also choose a well-known Dutch celebrity to sit beside you on the flight.

You (and a friend, I assume they have to sit somewhere else on the plane) can join footballer Ruud Gullit on a trip to London to watch a Chelsea game; party backstage with DJ Armin van Buuren (somewhere) in the US, fly with supermodel Yfke Sturm to Couture Fashion Week in New York, attend the La Biennale Film Festival in Venice with actor and director Jeroen Krabbe, designer Hella Jongerius at the Oranjebaum Exhibition in Berlin, or finally join the first Dutch astronaut Wubbo Ockels (best name ever) for a space flight training mission.

KLM is on a winning streak of very creative initiatives over the past year including a day when they gathered together 140 employees to tweet replies, added 4000 of their Facebook fans photos to a plane and hosting a dance party on a plane at 35,000 feet to promote a new Amsterdam-Miami route.

Netherlands

KLM Uses 140 Employees to Create Living Replies to Twitter Questions

KLM Creates Living Twitter RepliesDutch airline KLM is no stranger to using social media platforms in innovative ways to engage with their customers. Just this year they’ve created a campaign applyng 4000 Facebook fans photos to one of their airplanes, as well as hosting a dance party at 35,000 feet to promote a new Amsterdam to Miami flight route.

Now KLM is promoting their Twitter customer service capabilities. They are committing to answer every tweet or post in person anytime of the day or night.

If you sent a tweet to KLM yesterday, you may have been lucky enough to receive oen of a few dozen personalized video responses. Your tweet was assembled live by 140 KLM employees – everyone from flight crew, customer service personnel and grounds crew – who collectively became a living 140 character Twitter response right before your eyes.

Unlike other personalized video response initiatives (I’m thinking Old Spice) which were played mostly for laughs, this initiative works very well as a physical demonstration of KLM’s commitment to customer service through Twitter.

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Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at Madtini.com for a cocktail.