KLM Adds 4000 Facebook Profile Pics to a Real Plane

KLM - Tile & InspireDutch airline KLM is on a winning streak, creating interesting campaigns using social media that connect their Facebook, Foursquare and Twitter audiences to their real-world product. In April in a campaign entitled ‘Tile & Inspire’, KLM invited people to visit TileYourself.com (the site closed on June 15 unfortunately) and create their own Delftware tile. Delftware is the distinctly Dutch blue and white painted and glazed pottery that was first manufactured there beginning in the mid-16th century.

KLM has been handing out gifts of Delftware miniatures houses to its business class passengers on Intercontinental flights since the 1950s. The miniature house are based on specific buildings in the Netherlands and as an added bonus come filled with Bols gin.

According to KLM Corporate Communications 120,000 tiles were designed by people from 154 countries. KLM attracted 50,000 new fans on their Facebook page, the video on how to make the tiles was viewed more than 460,000 times on YouTube and the TileYourself.com campaign website was visited more than 600,000 times.

A lucky 4000 people were chosen to have their creations appear on the side of one of KLM’s Boeing 777s. The video above shows just how they went about it.

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Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at Madtini.com for a cocktail.

KLM Hosts Dance Party at 35,000 Feet

In February Dutch airline KLM tweeted that they would be re-opening their route between Amsterdam and Miami on March 27, 2011, Dutch DJ Sied van Riel (@SiedVanRiel) and filmmaker Wilco Jung (@WilcoJung) responded with a tweet expressing their disappointment that this was a week too late to make it to the Ultra Music Festival.

They tweeted “I bet we could fill a plane with house music dutchies who go to WMC miami”.

KLM responded to the challenge with a tweet the said “You fill the plane, we’ll try to fly!”

KLM challenged Sied and Wilco to gather 150 pre-registrations within seven days and they would fly. They gathered the 150 in just 5 hours. Within a few days they launched a website, twitter account. When the dust had settled they had gathered an amazing 426 registrations for the flight.

On March 21, the flight took off from Amsterdam. When the plane had reached 35,000 feet, the DJ started spinning, drinks were served and the transatlantic party was on.

This is a great example of a company listening and responding to its customers. They could have easily ignored the tweet from Sied and Wilco, or responded with a polite ‘we’re looking into it’. Instead the people behind the KLM social media program acted in the spirit of creativity and openness. I’d love to know what took place behind the scenes at KLM as the challenge was made and then met. Great work KLM.

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Randy MathesonI am a Nova Scotia raised Creative Guy, currently Director of Emerging Media at Delvinia, a Digital Strategy & Customer Experience Design Firm in Toronto. I’m a huge fan of the creative use of digital technologies in social media, marketing, sports and entertainment. I use this blog to share the more interesting examples that I find. If you’re in need of a break, join me over at Madtini.com for a cocktail.