Female Inventors Compete to Turn Refrigerators into Electric Race Cars in Ice Box Derby

ComEd - Ice Box Derby

ComEd, the largest electric utility in Illinois has partnered with Girls4Science, the Girl Scouts of Greater Chicago and Northwest Indiana and the Chicago Urban League for the Ice Box Derby, a six week challenge inviting 31 aspiring young female inventors (ages 13-18) to turn recycled refrigerators into electric race cars.

Fans can watch the progress of the teams; PinkVenom, Vehicool, ChillCrew, NerdsofSteel, SonicDoom, and GirlsonIce at the Ice Box Derby website. Over the next six weeks, the teams along with engineering mentors from ComEd, will use their STEM skills to work on developing the chassis, electric engine, steering and aerodynamics. On August 23rd, the teams will race head-to-head to see which team takes the STEM Cup.

The agency behind the campaign is Leo Burnett, Chicago.

[via WrlWnd]

United States

Coors Light Sends Canadians on Treasure Hunt with ‘Search+Rescue’ Campaign

Coors Light "Search + Rescue"

UPDATE: Monday, July 7

Transit was diverted in Toronto and the police called when one of Search+Rescue cases located at the busy intersection of Spadina and Dundas Street was reported as a “suspicious package”. Within a few hours CoorsLight announced on Twitter that they were ending the promotion.

Original story:

This month Coors Light will have Canadians beating the bushes and scouring back alleys from coast to coast, hoping to find one of the 880 hidden ‘Search+Rescue’ boxes hidden across the country.

Until July 31, Canadians (of legal drinking age) can visit searchandrescue.ca to enter the location and hopefully spot one of the Search+Rescue boxes nearby. Each box contains an adventure-themed prize including racecar driving, rafting trips, Coors Light parties or gift cards.

When a box is found, the finder must follow @coorslightCA and tweet a picture of themselves with the box along with the unique box code and the hashtag #searchandrescue.

The campaign was created by Leo Burnett Toronto.

[via Marketing]


McDonald’s Salute Blackhawks’ Victory with Hockey Stick Fries Bus Shelter

McDonalds - Go Blackhawks

Ad agency Leo Burnett and the McDonald’s operators of Chicago and Northwest Indiana, unveiled a fitting tribute to the hometown Stanley Cup champions Chicago Blackhawks with a series of bus shelter displays featuring hockey sticks that looked like french fries. As part of the campaign the agency and McDonald’s will make a donation of hockey sticks to local youth hockey programs.

[via Chicago Business Journal]


Wilco Drummer Glenn Kotche Performs Soul Classic Using Delta Faucets

Delta Faucets - Glenn Kotche

Drummer Glenn Kotche may be best known for his work with Wilco, joining the band in 2001 for the recording of Yankee Hotel Foxtrot. Kotche is a versatile percussionist, who has recorded and performed with a variety of artists in a number of musical styles. Besides traditional drums and percussion, he has created home-made instruments from found objects such as scrap metal and hubcaps.

In a new ad titled “Instrumental Touch” Kotche demonstrates the precision of Delta’s tap-on faucets, performing the Four Tops classic “Reach Out, I’ll Be There” by spraying water onto pots, pans and glasses.

The ad was created by Leo Burnett, Chicago, and directed by Stuart Parr of Furlined.

[via Pitchfork]


French Ad for Toilet Paper Shows That Even Digital Technology Has It’s Limits

Le Trefle - Digital Has It's Limits

A new ad for Le Trèfle toilet paper shows one man’s obsessive quest to replace paper with digital in his home, constantly chiding his partner and child to use a digital tablet as the “better way” of creating art, leaving notes on the fridge door, playing a game or simply reading a book in bed.

But digital technology has it’s limits, and his whole mission unravels when he finds himself sitting on the toilet with nothing but an empty roll of toilet paper. Then it’s time for ‘Emma’ to get her revenge.

While there may not be a virtual bidet app, the toilet paper manufacturer has created a free iPhone app called ‘Où sont les toilettes?‘ that helps people find the nearest, and hopefully well-stocked washroom.

The ad was created by Leo Burnett France.

[via LSA]