ComEd, the largest electric utility in Illinois has partnered with Girls4Science, the Girl Scouts of Greater Chicago and Northwest Indiana and the Chicago Urban League for the Ice Box Derby, a six week challenge inviting 31 aspiring young female inventors (ages 13-18) to turn recycled refrigerators into electric race cars.
Fans can watch the progress of the teams; PinkVenom, Vehicool, ChillCrew, NerdsofSteel, SonicDoom, and GirlsonIce at the Ice Box Derby website. Over the next six weeks, the teams along with engineering mentors from ComEd, will use their STEM skills to work on developing the chassis, electric engine, steering and aerodynamics. On August 23rd, the teams will race head-to-head to see which team takes the STEM Cup.
The agency behind the campaign is Leo Burnett, Chicago.