MINI Mexico Shocks Women With Bathroom Airbag Stunt

MINI Mexico - Makeup Crash Stunt

The stakes keep rising in the competition to attract people’s attention online. Agencies around the world continue to release videos featuring (supposedly) unsuspecting people reacting to elaborately orchestrated pranks.

In this example created by Publicis for MINI Mexico, they hope to raise awareness of the danger of distracted drivers, particularly among women who apply makeup while driving. Women who stopped to freshen their makeup, screamed in shock when an airbag exploded out of the specially rigged soap dispenser.

The clip attempts to make a tenuous connection between data like “6 out of 10 women wouldn’t dream of going to work without makeup” and “1 out of 4 believe that not wearing makeup could cost them a promotion” to make the conclusion that that is why some women apply makeup while driving. Or maybe it’s not such a far-fetched thought, as a 2009 UK study found that more than 1 in 5 women drivers admitted to having applied cosmetics while driving.

[via Design Taxi]


MINI Netherlands Analyzes Test Drive Style for the Perfect Coffee Blend

MINI - How do you drive your coffee?

MINI is extending an offer of free coffee delivery to businesses in the Netherlands. Besides the customized coffee bar built into the back of a MINI Countryman; MINI will bring along a fleet of 6 coffee-coloured cars for employees to test drive.

Data from each person’s test drive will be recorded, analyzed and used to determine the perfect coffee-blend match to their driving style.

The ‘How do you drive your coffee‘ initiative was put together by JWT, Amsterdam.


[via AdRants]

MINI Horn Section Pays Tribute to British Olympic Team

MINI Horn Section

The 2012 London Olympics are still a few weeks ago, and preparations all over the city are in high gear. After creating recordings all 205 National Anthems for the Games, nine members of the London Philharmonic Orchestra and conductor Gareth Newman came together to create a tribute to the British Olympic team by beeping their way through ‘God Save the Queen’.

The video was created by London agency WCRS.

via The Drum


Driver Sets Parallel Parking Record at Mini 'Chinese Job' Launch

Mini 'Chinese Job' Parking RecordOne of the most challenging parts of my student driving driving was practicing the fine art of parallel parking. We actually had to drive 15 minutes into the local town to actually find parking spaces to practice in. I was not a natural parking savant, so trying to get the car correctly backed into a tight parking spot without banging into the car in front or behind took a lot of awkward attempts.

Just a few weeks ago in Beijing, Chinese driver Han Yue managed to slide his Mini into a space just 15 cm (5.91 inches) longer than his vehicle. While Han’s skill at parking is incredible, I’d really like to see him get the car out of the space just as easily.

The folks from the Guiness Book of World Records were there to certify the record, beating the previous record of 22cm set by Patrick Folco ‘Lo Show dei Record’ in Rome, Italy, on 17 April 2012.

The event was held by Mini to promote the launch of the ‘Chinese Job’ special edition, based on the Mini Cooper S and Clubman.


MINI Belux Invites Facebook Fans to Play with Fire and Win a Car

MINI Belux - Fan the FlamesFans of the Benelux MINI Facebook page have the opportunity to both play with fire and win a new car thanks to the ‘Fan the Flame‘ contest. A Mini Countryman has been placed on a ramp in the parking lot at the European Auto Show in Brussels.

The car is held only in place on the ramp by a thick hemp rope. Facebook fans can take their turns remotely flashing a flame from an Arduino-controlled burner placed under the rope. The fan whose flame finally burns through the rope wins the car. The contest is open to anyone over 18 with a valid Belgium and Luxembourg driver’s license.

The Fan the Flame contest launched on January 10 and after 9 days there have already been nearly 19,000 attempts to burn through the rope.

No one likes to wait in line so MINI has turned line-jumping into part of the contest. Contestants receive points for participating and for sharing a link to the contest with friends. They can then use these points to challenge others ahead of them from positions 11-30 line ahead of them. If they can answer the challenge correctly they get to switch positions in line with the person they challenged. If they lose the challenge they lose points and remain in their position. I was able to get to the 11th position twice, but my inability to read Dutch without re-typing it into Google Translate had me pumped way back down the queue.

Fan the Flame was created by the Brussels office of Agency.comTBWA.