On November 19, More-FM drivetime host Clarke Gayford began discussing a provocative scene unfolding in the window of a home across the street. A woman, who appeared to be a prostitute was interacting with her clients in full view of the radio station’s broadcast studios. Over the next 2 days, the activity in the window became the talk of the show, with Gayford and his on-air team providing a play-by-play description for their listeners.
Agency DraftFCB Auckland had taken a brief calling for a 30 second radio ad, and turned into a stunt that played out on the air and on social media by their hosts and listeners of 3 of Auckland’s top radio stations.
Warning: clip contains a NSFW words (skip ahead to :24 to avoid)