Mother London Creates Nested Doll Set in Support of Russian LGBT Community

Mother London - Russian Dolls

As a sign of solidarity with Russia’s besieged LGBT community, ad agency Mother London has created a set of nested dolls featuring well-known gay icons Elton John, Stephen Fry, George Michael, Graham Norton and Tom Daley (seriously folks… no Freddie Mercury??).

Seven sets of the limited edition dolls will be auctioned off at torussiawithlove.co.uk between December 13th and 22nd with proceeds supporting the work of The Kaleidoscope Trust with the Russian gay community.

In the spirit of giving, Mother London plans to deliver a set of the dolls to the Kremlin as well as the Russian Embassy in London this holidays.

[via Design Taxi]

UK

Awesome or Creepy? Dolls Make the Most of Small Spaces in New IKEA UK Ad

IKEA - One Room Paradise

Despite what you may see in TV ads, or real estate show, not all families lives in a large suburban home or spacious downtown condominiums. So, it’s refreshing to see ‘One Room Paradise’, a new ad for IKEA UK, showing how a young mother and son brighten up their small apartment with colourful and useful items from the Swedish company.

However, the mother, son (and babysitter? grandmother, neighbour?) give off a slight creep-factor, thanks to their large plastic doll heads.

As usual, the music choice is spot on. The track is a remake of a song from Aretha Franklin 1964 album Runnin’ Out of Fools, sung by Elayna Boynton. Elayna teamed up with Anthiony Hamilton to perform Freedom, featured on the Django Unchained soundtrack.

The ad was created by Mother London, and directed by Megaforce for Riff Raff Films.

[via The Drum]

UK

Family Battles Pissed Off Garden Gnomes in New IKEA Ad

IKEA Gnomes - Time for Change

For power ballad aficionados and fans of hard rockers Mötley Crüe specifically, the song in this new IKEA UK ad may sound familiar. “Time for Change’, featured on the band’s 1989 album Dr. Feelgood, is performed here by The Palace of Budapest Philharmonic Orchestra and The Heritage Singers.

In the ad a family is sprucing up their dreary back garden with colourful IKEA outdoor furniture, much to the chagrin of an army of surly garden gnomes.

The ‘Time for Change’ ad, which launches April 13, was created by Mother London, and directed by Mike Maguire for Biscuit Filmworks.

[via Great Ads]

UK

Mother London Partners With Psychic for T-Shirts That Predict 2012

Mother London Psychic T-ShirtsWhile most digital agencies are still working their head around their awkward holiday promos, Mother London is not wasting time and has jumped straight ahead into 2012.

The agency is selling 100 shirts that come complete with a personalized psychic prediction for the wearer. Los Angeles-based psychic Lucinda Claire has used her spiritual powers to predict the destiny for the future wearer. The prediction has been printed on each shirt and is available for purchase at PsychicTees.com.

Each t-shirt costs £100, and all proceeds are to be donated to Age UK, the UK’s largest charity for the elderly. As for sizes, the site copy explains that if the purchaser receives a size that does not fit them, perhaps it was actually meant for another. Sadly, it sounds like a SOL.

A full audio clip of the Lucinda’s psychic reading is available to the buyer once they’ve received their shirt.

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