JWT’s Intelligift Tests Your Mother’s Day Gift Idea against Data from Real Moms

JWT Intelligift

Flowers may be the first thing that pops into your mind when you think about a Mother’s Day gift. Sure, it’s safe, but it’s not exactly original. But, what if you’re thinking outside of the box this year when it comes to gift ideas.

JWT’s Intelligift may be just the assurance that you’re looking for. Enter your gift idea, select your focus group and Intelligift will run your gift idea against data collected from a “nationally representative” sample of Moms who have children 18 and over.

You do have to enter your email address to get your results, which unfortunately doesn’t happen immediately.

[via JWT Blog]

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