KLM Creates Airplane Night Light for Families of Business Travellers

KLM Night Light

KLM has released a special night light designed in the shape of one of their airplanes. The window lights are designed to turn off gradually, one for each night the family member will still be away, making that last night potentially very dark.

There’s no mention if the Night Light is tied to live flight information, but maybe that’ll be an idea for a future version.

The night light is available for purchase at Shop KLM for 33.02 or 13.200 Flying Blue Miles, and can be delivered free during your flight.

[via Airline Trends]

Samsung Celebrates Surfing Tour Sponsorship with ‘Every Day is Day One’ Clip

Samsung - Everyday is Day One

I’ve been a sucker for anything related to surfing (does anyone say Hang Ten anymore?), and this new clip promoting Samsung’s sponsorship of the Association of Surfing Professionals World Tour certainly fits that bill. Shot in stunning locations around the world, including New York, Iceland, Fiji and India the clip features young surfers just starting out to seasoned pros such as Kelly Slater, Stephanie Gilmore, Gabriel Medina, Johanne Defay and Mitch Crews.

The song used in the ad is a beautiful cover of David Bowie’s title song from the 1986 movie ‘Absolute Beginners performed by vocalist Angela McCluskey and pianist Paul Cantelon of the Wild Colonials.

The clip was created by 72andSunny, Amsterdam and directed by Mark Malloy for Exit Films in Melbourne and Smuggler in London.

[via Agency Spy]

Netherlands

How Quick Can You Click? Volkswagen Races Into Your Web Banner

Volkswagen GTi Bannenbahn

Banner Blindness is the name given to explain one of the reasons that internet users ignore banner ads. In fact Doubleclick has reported that the average click through rate for banner ads in the U.S. is a measly 0.11%.

However, this Friday (Sept 13) ad agency ACHTUNG! and Volkswagen will have internet users in the Netherlands paying extra attention to the banner ads on 4 of the country’s most popular web sites, including nu.nl, telegraaf.nl, autoweek.nl, and geenstijl.nl.

The agency will bring the banners to life with a live video feed from a local airport runway where 20 x 25 metre versions of the web pages have been reproduced. On Friday from noon to 4pm (Netherlands time) a stunt driver will pilot a Volkswagen GTi around the runway, speeding and sliding across the reproductions of the web page and through the banner ads. Internet users with quick reflexes have to click on the car when it appears. At the end of the day, the user with the quickest reflexes wins the car in real life.

While only people in the Netherlands can win the car, everyone can test their reflexes at gtibannerbahn.nl.

The Making of Bannerbahn

[via http://www.digitalbuzzblog.com/volkswagen-bannerbahn-live-banner-challenge/]

Netherlands

KLM Celebrates Comic Sans Day With Website Font Switcheroo

KLM - Comic Sans Day

Comic Sans is one of the most widely ridiculed fonts in existence. Since it’s creation by Microsoft designer Vincent Connare in 1994, and its inclusion with Windows 95, it has been widely used and misused (someone would argue there is no proper use) by tens of thousands of would-be desktop publishers around the world.

In 2009, Dutch radio hosts Coen Swijnenberg and Sander Lantinga began celebrating the font by hosting Comic Sans Day on the first Friday of July.

Some Dutch companies, including KLM have joined in on the joke. The airline’s website features a one-day Comic Sans makeover, but they didn’t stop there. They held a special contest, whereby anyone who was named C. Sans was given the chance to win two return flight tickets from the Netherlands to Paris. To enter, particpants

[via Simply Zesty]

Netherlands

Dog Pretends To Be a Car in Dutch Volkswagen Ad

Volkswagen Dog

A new ad from Volkswagen Netherlands features a cute Jack Russell Terrier (possibly a Jackapoo), that is so impressed by the neighbour’s VW that he spends his day pretending to be one, much to the chagrin of his beleaguered owner.

The dog makes engine revving sounds at the crosswalk, makes tire suealing sounds in the park, beeps as it’s backing up, and when startled out of a sound sleep, it begins to bark like a car alarm.

The spot was created by DDB & Tribal Amsterdam, and directed by Mattias Schut at Czar.

Netherlands