Family Bonds with ‘Sound of Music’ Sing-a-long for Dutch Auto Insurance Ad

Nationale-Nederlanden - do-re-mi

While car fires are no cause for celebration, it’s refreshing to see this family to turn a difficult situation into a fun, bonding experience for everyone. The family gleefully scoop and pass water hand-to-hand, to douse their burning minivan, all the while singing ‘Do-Re-Mi’ from The Sound of Music.

Dutch insurance company Nationale-Nederlanden is using the ad to promote a 100% satisfaction guarantee on their car insurance. If policyholders are not satisfied with how the company handles the claim, they receive 4 months of relief from premium payments.

The ad was created by JWT Amsterdam, directed by Sam Cadman for Rogue Films.

[via Amsterdam Ad Blog]


Dutch Orchestra Raises Awareness by Performing Fan-Created Tweetphonies

Metropole TweetphonyThe Metropole Orchestra is a Dutch jazz and pop orchestra created in 1946 by the Netherlands Public Broadcasting. However the Metropole Orchestra is no longer subsidized and faces budget cuts.

To help raise awareness of the Orchestra, creative agencies Havas and Perfect Fools have created Tweetphony, a website where visitors can use a keyboard to compose their own 140 character symphony.

The best ‘tweetphonies’ will actually be performed by the orchestra on October 26 and posted on YouTube. Listen and see if you recognize any of the melodies.


VW Netherlands Promotes Commercial Vehicle Sale with One-of-a-Kind BBQ Van

Volkswagen BBQ Bus

Until November 2, Volkswagen Netherlands is offering special discounts on their commercial vehicles during Vriendenprijsweken (Friends Price Week). To further promote the campaign, Dutch metal-artist and designer Thierry van Raay was recruited to create a fully functional BBQ in the form of a classic Volkswagen Transporter T1.

To win the van, eligible participants (i.e., residents of The Netherlands 18+) allow the BBQ-BUS Facebook app to scan their most recent 50 photos to determine how many friends are recognized in the photos (my scan found 20 faces, several of which were my own).

The images that the application locates, are then displayed on bodies of a line-up of hungry construction workers, which can then be shared on the user’s Facebook timeline.

On October 17, a winner will be randomly selected from eligible participants to take home the one-of-a-kind BBQ bus.

The campaign was created by Amsterdam-based creative agency Achtung!



MINI Netherlands Analyzes Test Drive Style for the Perfect Coffee Blend

MINI - How do you drive your coffee?

MINI is extending an offer of free coffee delivery to businesses in the Netherlands. Besides the customized coffee bar built into the back of a MINI Countryman; MINI will bring along a fleet of 6 coffee-coloured cars for employees to test drive.

Data from each person’s test drive will be recorded, analyzed and used to determine the perfect coffee-blend match to their driving style.

The ‘How do you drive your coffee‘ initiative was put together by JWT, Amsterdam.


[via AdRants]

Freshmen at Dutch University Create Student-Powered Street View

Wageningen University Student Streetview

During introduction week, a thousand freshmen students at Wageningen University were recruited to create a Street View-like tour to help prospective and newly enrolled students explore the Dutch school’s campus. The students were strategically placed in one line, 15 miles long across the campus, covering the outside facilities and 11 floors of 3 of the school’s buildings.

At the exact moment, the strategically placed students captured the view directly in front of them, then turned to capture the image behind them. The images were then assembled into a Facebook application resembling the familiar interface of Google’s Street View.

The project concept and strategy for the project come from Utrecht-based agency Tribewise, and was developed by Rhinofly.