Argentine Football Player Deletes All of His 92,000 Twitter Followers for Nike Ad Campaign

Argentine Football Player Deletes Twitter Followers for Nike CampaignWith it’s growth as an important social media platform, people have done crazy things to build up the number of their Twitter followers.

Individuals and companies have been even known to purchase huge blocks of fake Twitter followers to try to bolster their social media credibility. Other individuals have deleted part or all of their following to try to reconnect with the audience that truly matters to them.

On August 16, Argentine soccer star Burrito Martinez of the Boca Juniors, surprised everyone by announcing, “Hoy dej√© mis 92.112 seguidores para volvermelos a ganar jugando cada partido como el primer partido.”, which in English would read, “Today I erased my 92,112 followers with the idea of winning them back by playing every match as if it were my first.”

The bold move was part of a Nike ad campaign dubbed “Bautismo” (Baptism in English) in which the team were encouraged to play every game as if it was their first. Thanks to the publicity of his bold move, he immediately began to rebuild his Twitter following and has already attracted more than 45,000 followers in two weeks.

The campaign was created by BBDO Argentina.

[via The Denver Egotist]

Argentina

Toronto Sandwich Shop Creates Bacon Deal for ‘Pig-Shaped’ Runs

Rashers - Sweat Like a PigBacon-lovers in Toronto will be lacing up their runners and jumping on their bikes to earn themselves a 30% discount from Rashers, a bacon-only sandwich shop.

The restaurant’s new promotion ‘Run the Pig’ is out to reach runners and cyclists when they are at their hungriest – right after exercising. To earn their bacon, people are asked to use a mobile-app (such as Nike+ Running) to track their run or ride around a pig-shaped course of their own creation, ending at Rashers restaurant at 948 Queen Street East.

The restaurant is also using their Twitter profile @rashers to tempt bacon-starved Toronto-area runners who have shared their completed Nike+ Running status.

The campaign was created by the bacon-loving folks at OgilvyOne in Toronto.

[via Newswire]

Canada

Chris Paul Body-Doubles Bring Venice Beach to Standstill for Jordan CP3.VI Launch

Jordan CP3.VI - Chris Paul

Nike literally brought Venice Beach to a standstill to shoot a video promoting the launch of the new Jordan CP3.VI.

The ‘Cut Through LA’ shoot featured dozens of Chris Paul body-doubles (but, not the real one), posed as if they are different frames of one continuous play. The camera passes alongside the lookalikes as they dribble, pass (to themselves, of course), have a caricature done, grab an apple and finally go up for a backboard shattering drunk.

The video was created by Wieden+Kennedy, and directed by Andreas Nilsson.

USA

Nike's Facebook Finger Race App Promotes Lunarglide+ Shoe in Russia

Nike Running Russia - Finger Race

Can your fingers go the distance?

You probably should warm up with a few deep-knuckle lunges before you slip your fingers into a virtual pair of Nike Lunarglide+ running shoes on the Nike Running Russia Facebook page.

The app uses your webcam to capture the movement of your fingers and translate it into the forward movement of the shoes. It’s not easy, after a half dozen attempts I only managed a paltry .28 km in 45 seconds. The leading runner so far somehow managed to ‘finger run’ an incredible 39.38 km in just over an hour.

The app was created by Mindshare Russia.

[via Popsop]

Russia

Nike Japan Twists Their Shoe to Match Your Funny Face

Nike Free FaceMy mother would frequently warn me that if I made a weird face it might just freeze that way. Decades have past and many odd and twisted faces later it thankfully hasn’t frozen up.

Nike Japan has launched the ‘Free Face‘ website and is inviting people to come by and contort their faces for fun and profit.

The site uses facial and expression recognition via your webcam to capture an image or your face at both it’s relaxed and most twisted state. The site promotes the super-flexible sole of the Nike Free shoe. The more you can twist and contort your face the more twisted a 3-D image of the shoe ends up looking.

Once your image is captured it then competes head-to-head against others for votes. The face with the most votes each week ends up winning a NikeiD gift card. Contestants must be living in Japan.

The campaign was created by Wieden + Kennedy Tokyo.

Japan