Ogilvy Deploys Purposeful Outdoor Ads to Promote IBM Smarter Cities

IBM Smarter Cities

IBM and the Paris office of ad agency Ogilvy & Mather have created a series of outdoor advertising with an added practical purpose. The colorful ad installations were constructed to include a bench, an overhang to provide shelter from the rain, and a ramp to help people more easily navigate stairs.

The campaign promotes IBM’s “People for Smarter Cities” initiative, which looks to bring people from around the world together to collaborate on solutions that improve the ways that cities function.

[via Gute Werbung]

France

Mercedes-Benz Curates Photo Exhibit From User’s #Untamed Instagram Pics

Mercedez-Benz #Untamed Instagram ExhibitDo you have a few truly unusual photos in your Instagram collection? If so, then now’s your chance to add them to #Untamed, a unique digital photo installation inspired by the new Mercedes-Benz CLA.

To participate, go to untamed-installation.com, connect to your Instagram profile and select the three most unusual photos from your stream. Each of your photos will be evaluated (it’s not clear exactly how), and given an #Untamed Score. The score is based on how original your style is, and how different it is from others that have been submitted.

As you can see in the screen grab above, my picture of a wooden cat that doubles as a birdhouse scored a healthy 89, yet a giant zombie hand scored a paltry 36.

The installation was created by Hamburg agency Jung von Matt/Alster, and will be on display in Paris in April 2013, hopefully with a few of my Instagram photos included.

[via PSFK]

FranceGermany

French Ad for Toilet Paper Shows That Even Digital Technology Has It’s Limits

Le Trefle - Digital Has It's Limits

A new ad for Le Trèfle toilet paper shows one man’s obsessive quest to replace paper with digital in his home, constantly chiding his partner and child to use a digital tablet as the “better way” of creating art, leaving notes on the fridge door, playing a game or simply reading a book in bed.

But digital technology has it’s limits, and his whole mission unravels when he finds himself sitting on the toilet with nothing but an empty roll of toilet paper. Then it’s time for ‘Emma’ to get her revenge.

While there may not be a virtual bidet app, the toilet paper manufacturer has created a free iPhone app called ‘Où sont les toilettes?‘ that helps people find the nearest, and hopefully well-stocked washroom.

The ad was created by Leo Burnett France.

[via LSA]

France

Thirsty Parisians to Use Wifi-Enabled 'Smart Drop' for Evian Delivery

Reminiscent of the Red Tomato pizza at the press of a button fridge magnet, Evian water is promoting it’s Paris water delivery service evianchezvous.com (Evian at Home) with a similar Wifi connected device.

The Smart Drop attaches to your fridge and allows a user to choose an Evian product, pick a time and date when you’d like it delivered. The device then uses your wifi connection to send the order directly to Evian. Evian hopes to offer the Smart Drop to it’s most faithful users by 2013.

Is it useful? Maybe, but it’s hard to believe that the fridge of the future will be covered with so-called ‘smart objects’. Your fridge is likely ti be able to track the objects that are stored within it. Embedded sensors in food packaging like milk containers can track ‘best before’ dates and create a shopping list that can sync an app on a homeowner’s smartphone.

The Smart Drop was created by BETC Digital

France

Holographic Lingerie Model Struts Stuff in Paris Shop Window

Empriente lingerieAt Empreinte l’Atelier lingerie, curious passerby are being stopped in their tracks by what appears to be a lingerie model in the shop window. The masked model appears in the Paris store window in a burst of stars, strikes a pose or two and then disappears again.

The technology used is likely very similar to that used to create the illusion that the late rapper Tupac Shakur was performing onstage with Snoop Dogg at Coachella. It that case, animation created by Hollywood special effects studio Digital Domain, was projected onto an angled sheet of mylar foil, known as Musion Eyeliner. These experiences are best described as a ‘holographic illusion’ rather than a hologram.

These illusions are actually an updated adaption of a 19th century magician’s trick known as ‘Pepper’s Ghost‘, which used hidden rooms, reflections and special lighting to achieve it’s effect.