Greenpeace Apologizes for Protest Stunt at Peru’s Nazca Lines

Greenpeace - Nazca Lines Stunt

When I saw the image of a bright yellow message left on the desert ground in Peru, I thought it had to have been created in Photoshop. A quick click over to revealed that it actually was real.

Members of Greenpeace had entered a prohibited area at the site of the Nazca lines in order to deliver a campaign message about climate change. While the message is now reaching millions of people around the world, the controversy is now centered around whether the activists caused irreparable damage to the UNESCO World Heritage Site. The message – “Time for Change! The Future is Renewable” – was created using yellow cloth letters weighted down with small bricks.

The environmental group said it would stop using photos of the message in its campaign, and is sending its Executive Director to Peru to apologize in person.

[via i09]

Billboard in Lima, Peru Produces Potable Water From the Air

UTEC Billboard Creates Potable Water Generator

A billboard in Lima, Peru serves two important functions. It not only advertises the courses at UTEC, the University of Engineering and Technology, but demonstrates the capabilities of the school’s engineering students by producing purified water from the the air.

Lima, home to over 9 million people, is situated on a long stretch of coastal desert where it rarely rains, making access to safe water a challenge for many in the city. Despite the lack of rain, the high humidity in the air enables the 5 generators contained in the billboard to convert the humid air into water.

In just 3 months, the billboard created by UTEC and MayoDraftFCB has produced 9450 litres of water for people in the area.

[via Creative Criminals]


BBVA Foundation Raises Literacy Awareness with The Little Guy Inside the ATM

BBVA Foundation - The Little Man Inside the ATM

To highlight the issue of reading comprehension in Peru (it’s reported that 7 out of 10 children don’t understand what they are reading), the BBVA Foundation and their agency Volver d6 came up with an experience that touched it’s customers during a familiar everyday interaction with the bank’s ATM.

Instead of a basic video ad, they created a video illusion that a man had been placed inside the ATM. When a customer stepped up to the ATM, they were presented with an unreadable instruction screen. After a few seconds the video experience took over and the instruction screen appeared to be removed from the inside of the ATM. The man inside the ATM explained the issue of literacy to the customer and then provides instructions to how a donation can be made to the bank’s ‘Reading is Being Ahead’ right then and there during the transaction.

The case video reports that every week they reached 42,000 people with the campaign.