New Zealand’s Hell Pizza Courts Controversy With Rabbit Pelt Billboard

Hell Pizza - Rabbit Pizza

No stranger to controversy, New Zealand’s Hell Pizza is capturing attention around the world thanks to a billboard covered with the pelts of hundreds of rabbits. The billboard advertises the pizza chain’s new Rabbit Pizza made with smoked New Zealand wild rabbit.

The brand’s Facebook page clarified that the rabbit skins were obtained from an animal tanning company, who sourced them from local meat processing companies.

Despite the clarification, the billboard is drawing lots of negative reaction on the brand’s Facebook page.

The ad was created by Auckland agency Barnes Catmur & Friends.


Dominos Creates Brand-Sponsored Squad for ‘Call of Duty’ Play on Xbox 360

Dominos #gamefuel

While not one of the traditional food groups, pizza is certainly one of the essential elements that fuel any all-night gaming sessions.

With this knowledge at hand, Dominos UK and ad agency Iris recruited a squad of amateur gamers to represent the company by competing in “Call of Duty” with money-off voucher codes on the line.

Dominos will use their social media channels to ask gamers to add the gamertag DominosPizzaUK on xBox 360.

Nick Dutch, head of digital at Domino’s Pizza Group said:

“We’re constantly seeking new ways of engaging with our audiences and understanding what makes them tick. Playing the games they want to play is an important part of that process, and something that hasn’t been done – so we’re excited to see how far Team Domino’s can go!”

[via The Drum]


Follow @MellowMushroom and You Just Might Get Followed Back for Real

Mellow Mushroom - Follow Back

When third year law student, Andrea Chiz Plylar (@acplyler) followed the Twitter account of Mellow Mushroom, a Georgia-based pizzeria chain, she probably had little idea that she would be followed back… in real life.

3 days later, Andrea was indeed being followed back by Mellow Mushroom mascot ‘Mel O. Mushroom’. In all, 20 Twitter users were follower back with hidden cameras, with help from their friends and family.

The ad comes from Atlanta ad agency, Fitzgerald + Co.

[via AdAge]


Domino's Pizza to Crowdsource Design of the Ultimate Delivery Vehicle

Domino's Ultimate Pizza Delivery Vehicle

What would you do to create the ultimate pizza delivery vehicle?

Rocket launcher to clear traffic?
A cooler to keep drinks icy-cold on the way?
A wood-burning oven in the back seat for that just-out-of-the-oven taste?

As part of Domino’s Pizza’s Think Oven project, the pizzamaker has joined up with Local Motors, an open-source community of car designers and fabricators, and is inviting consumers to join in and help design and build the ‘Ultimate Delivery Vehicle‘.

There’s more than $50,000 in prizes up for grabs, with the design phase beginning today and closing on September 23. After that, phases continue with packaging, interior, surfacing with the rendering ending in February, 2013.

Interested? You can check out the full project brief video here.

[via Car Scoop]


The VIP Fridge Magnet Brings Pizza at the Touch of a Button

VIP Fridge MagnetEven in the very early days of the web, the dream of ordering pizza directly from your computer was alive and well. In 1994 Pizza Hut became the first national chain to launch a website with online ordering in a test to customers in Santa Cruz, CA.

In 2012, ordering a pizza using your computer or smartphone is commonplace, but Dubai’s Red Tomato Pizza has taken pizza ordering to a whole new level of simplicity with the VIP Fridge Magnet. The VIP Fridge Magnet utilizes Bluetooth technology allowing customers to order pizza by simply pressing one button. When the button is pressed a preset order is automatically sent to the pizzeria. An SMS message is sent back to the user to confirm the order.

I imagine that Port Credit, ON may be a little out of Red Tomato’s delivery area, but that Alla Carni e Chilli Pizza on the menu sounds very appetizing. I certainly hope that the VIP Fridge Magnet isn’t some kind of cruel April Fool’s joke.

The project was created by Dubai-based TBWARAAD.