Chevrolet Posts Little Red Corvette Tribute to Prince

Chevrolet Little Red Corvette - Prince

While Prince’s 1983 hit ‘Little Red Corvette’ was not completely about a hot sportscar (nudge-nudge, wink-wink). Chevrolet shared an image of a 1963 split-window Corvette on social media and followed it up by placing full page ads in The New York Times, the Detroit Free Press, the Los Angeles Times, USA Today and Minneapolis Star Tribune.

I am no fan of brands jumping into events like Prince’s death despite their motive, but Chevrolet’s effort seems a bit more thought out and connected the tone deaf efforts by Cheerios and Hamburger Helper.

The creative is from Chevrolet’s ad agency Commonwealth/McCann.