Deep Focus Creates Doggy-Powered Rube Goldberg Machine for Beneful

Beneful Rube Golberg Machine

Rube Goldberg was an American sculptor, writer, inventor, but he was best known at time as a cartoonist in the early part of the 1920s and 1930s.

One of his cartoon characters, Professor Lucifer Gorgonzola Butts, was famous for inventing outlandish machines to accomplish very simple tasks. Goldberg became so well-known for illustrating these machines that in 1931 that Merriam-Webster dictionary included the word “Rube Goldberg” as an adjective for accomplishing something simple through complex means.

The advertising world has borrowed heavily from the Rube Goldberg machine concept, with dozens of ads and viral clips being created for brands over the years, including ‘The Cog’ for Honda and Panera Bread, and dozens of others.

The latest example, created by New York-based digital agency Deep Focus, with production handed by Quiet Man, for Beneful dog food may may just be the cutest. Dogs are everywhere; tossing “and” catching a frisbee, chasing tennis balls, wagging their tails, or just sitting in a small wagon looking cute as all heck.

[via Mashable]

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