The Brussels office of Ogilvy were in search for new wed design talent to add to their creative team. Instead of posting wanted ads to job sites or forums, the agency posted their recruitment message on a number sharing websites disguised as a pirated version Adobe Photoshop CS6, one of the essential (and expensive) applications used by designers everywhere.
Once downloaded, the file opened to reveal this message from the agency:
“Ogilvy Brussels is searching for a talented web designer. We’ll provide you all the applications you’ll need. Apply now email@example.com.”
Surely, a truly experienced wed designer would surely be suspicious of a 6MB file claiming to be Photoshop?