Samsung’s Dunbar Edge Experiment asks, which Facebook friends can you really count on?

Robin Dunbar, professor of Evolutionary Anthropology at Oxford University is well-known for his theory that, even in the age of Facebook, the number of people that a person can naturally have a personal relationship with tops out around 150. He further theorizes that 15 out of this group are seen as close friends and only 5 of these are people you feel you can truly rely on.

Samsung Sweden puts this theory to the test with the Dunbar Edge Experiment. Professor Dunbar asks you to consider which of your Facebook friends who can help you out of 5 different scenarios.

Samsung Dunbar Edge Experiment

Samsung Dunbar Edge Experiment

Samsung Dunbar Edge Experiment

Samsung Dunbar Edge Experiment

The product connection is that the Samsung Galaxy S6 EDGE allows you to access your five most important contacts from the edge of the device’s screen. In the end, you may be facing the harsh realization that you need to connect with a more reliable group of friends.

The site was created by DDB Stockholm.

via Ads of the World

Samsung Celebrates Surfing Tour Sponsorship with ‘Every Day is Day One’ Clip

Samsung - Everyday is Day One

I’ve been a sucker for anything related to surfing (does anyone say Hang Ten anymore?), and this new clip promoting Samsung’s sponsorship of the Association of Surfing Professionals World Tour certainly fits that bill. Shot in stunning locations around the world, including New York, Iceland, Fiji and India the clip features young surfers just starting out to seasoned pros such as Kelly Slater, Stephanie Gilmore, Gabriel Medina, Johanne Defay and Mitch Crews.

The song used in the ad is a beautiful cover of David Bowie’s title song from the 1986 movie ‘Absolute Beginners performed by vocalist Angela McCluskey and pianist Paul Cantelon of the Wild Colonials.

The clip was created by 72andSunny, Amsterdam and directed by Mark Malloy for Exit Films in Melbourne and Smuggler in London.

[via Agency Spy]


Illustrator Uses Washing Machine as Canvas in Samsung Austria Ad

Samsung Vibration-Free Washing Machine

Back in art school the washing machine in our building was far from vibration-free. To avoid having it run wild during it’s wash cycle we ended up tethering it to the wall with a couple of strong bungee cords. We had enough trouble remembering to separate our darks from lights, let alone considering the machine as an inspiration for art.

In a new campaign titled ‘Wash & Create’ for Samsung Austria, Vienna-based illustrator Boicut — who has done work for brands such as Nike, Vans, Converse and Hennessey — demonstrates his creativity and steady hand to create an elaborate sea monster-themed illustration using the Vibration-Free washing machine as his canvas.

The ad was created by TRAKTOR Wien.

[via Gute Werbung]


Bear Breaks Up Photoshoot and Strips Down in Samsung Washing Machine Ad

Samsung Ecobubble - Bear

This video for the Samsung Ecobubble washing machine answers a question that’s been burning in my mind. Do bears wear boxers or briefs?

The clip in question opens with a production crew setting up a photoshoot on a frozen lake near Manning, BC. Just as the crew is ready to get started, a huge brown bear walks towards them through the snow. The crew retreats to a safe distance to see what the bear does next. Watch the video embedded below to find out how it all turns out.

The video was created by London agency, The Viral Factory.


Samsung UK Recruits 250 David Baileys to Promote NX Smart Camera

Samsung - David BaileySamsung is promoting that their NX smart cameras can turn anyone into a great photographer, maybe even as good as famed UK-photographer David Bailey.

To find out, Samsung are recruiting 250 people in the UK with the name David Bailey. They’ll be supplied with a Samsung NX smart camera, weekly assignments and special personal training from “the” David Bailey. The amateur David Baileys will capture photographs of their daily life to be used in the second phase of the campaign.

A few of the David Baileys have already begun posting examples of their photography.

The campaign was created by Cheil UK.