Dunkin’ Donuts Partners with Discovery Channel for Shark Week Selfie Contest

Dunkin' Donuts - "Take a Biite. Take a Pic" Selfie Contest

Just when you thought it was safe to go back into the drive-thru, Dunkin’ Donuts has partnered with the Discovery Channel to promote Shark Week with a ‘Take a Bite, Take a Pic‘ selfie contest.

Dunkin’ Donuts customers can enter the contest by posting a selfie showing them taking a bite out of their favorite breakfast item with the hashtag #DDSHARKWEEK to Twitter or Instagram. The best pics will be featured on “Shark After Dark” and Dunkin’ Donuts’ Times Square billboard. Winners are eligible for a $100 Dunkin’ Donuts Card and a Shark Week Prize Pack.

[via Dunkin’ Donuts blog]

United States

VW Builds Beetle-Shaped Shark Observation Cage for Shark Week

Volkswagen Beetle Shark Observation Cage

2012 marks the 25th anniversary of the Discovery Channel’s Shark Week, and sponsor Volkswagen of America will be getting lots of audience exposure both above and below the water.

Volkswagen has worked closely with marine biologist and shark expert Luke Tipple and his team of engineers to create the one-of-a-kind “Volkswagen Beetle Shark Observation Cage”. They will be produce 3 one-minute segments showing the design, construction and submersion of the Beetle. The shark cage, which mimics the silhouette and shape of a real beetle, will be driven (or more likely towed) along the ocean floor.