IKEA Singapore Channels Kubrick’s The Shining for Halloween Ad

IKEA Singapore - The Shining

One of the most memorable scenes in the ‘The Shining‘ features Danny Torrance frantically pedaling his Big Wheel through the hallways of the Overlook Hotel. That is, until he comes face to face with the ghostly twins in their blue dresses. The scene is also significant as it featured one of the first uses of the recently developed Steadicam in a motion picture.

In an ad to promote the extended hours of IKEA Singapore, agency BBH Asia Pacific re-sets the scene from the Shining in an IKEA showroom. Fans of the movie will likely catch other movie references in the clip such as the cabinet with REDRUG scrawled on it, blocks that spell out 237 (in reference to a specific room in the film) and of course the twins, who invite Danny to come play with them. Watch to the end for the twist.

[via AV Club]

Singapore

Chupa Chups’ Halloween Costumator Creates Last-Minute Costume Ideas

Chupa Chups - Halloween Custumator

Don’t look now, but it’s already October 31st and you’ve run out of time to come up with an awesome Halloween costume.

Look around and you’ll see that every second person is dressing up as a zombie or Miley Cyrus, or a zombie Miley Cyrus. You’re going to need some fresh ideas soon if you’re going to stand out at your Halloween party.

The Singapore office of BBH and Chupa Chups have come up with a solution in the form of the Costumator. Simply grab a nice face-on headshot of yourself using your webcam or from your Facebook album, then pull the lever.

The Costumator will take several costume ideas and assemble them into a single bizarre idea. You could end up looking pretty as Victorian Beckham, Julius Teaser or Miley Virus (you can’t get away from her).

[via The Inspiration Room]

Singapore

Young Explorer Barters His Way to Thailand with Bottomless Backpack of Heineken

Heineken Passport

I’d like to get a quick look inside the magical bottomless back pack featured in this campaign from Heineken Singapore. Intrepid explorer and Heineken hustler Justin, barters bottles of beer to make his way through the 5187km journey from Inner Mongolia to the big partySensation Thailand 12.

Visitors to the Facebook app register their ‘The Heineken Passport’, and earn travel miles and achievements by watching and sharing the video links of Justin’s travel on social media. The Passport holder with the most earned miles each day earns ones of the daily prizes. Total miles are accumulated to earn grand prizes including a trip to Sensation Taiwan for themselves and 3 friends.

The Passport campaign was created by the Singapore offices of Iris.

Singapore

Coca-Cola Happiness Machine in Singapore Gives Out Cokes for Hugs

Coca-Cola Hug Me MachineCoca Cola has been rolling out viral videos of their Happiness Machine projects around the world since early 2010. From campus visits in Queens, NY and London to shopping malls in Oslo and São Paulo, the vending machines handed out everything from sandwiches to Twister games to pairs of skis along with armfuls of free coke.

Recently Coca-Cola’s agencies have been getting more creative with the Happiness vending machines, including:

The Coca Cola Friendship Machine: on Día del Amigo (Friend’s Day) in Argentina Coke installed an extra tall coke vending machine with a special 2×1 offer. The only problem was the coin slot and selection buttons were too high for any one person to reach, so basically you needed two people to work together to be able to take advantage of the two for one offer.

Happiness Machine for Couples: On Valentine’s Day in an Istabul shopping mall Coke set up a vending machine with cameras and remote control. All people needed to do to get a free coke was to porve they were a couple with a hug and a kiss.

The latest Happiness Machine was set up at the National University of Singapore. The installation featured a vending machine with the inviting words ‘Hug Me’ where the Coca-Cola logo would normally be. When students hugged the machine, either by themselves or as a group, the machine would provide them with a free coke.

While some blogs have inferred that the machine actually responded to the action of hugging, I highly suspect it was simply another example of remote control activation similar to the Istabul machine. In the end it doesn’t matter, as the students seemed to have a lot of fun.

From The Mail Online

In a statement as part of the company’s Open Happiness campaign, Leonardo O’Grady, Coke’s Asia Pacific Director for Sparkling & Activation Platforms, said: ‘Happiness is contagious. The Coca Cola Hug Machine is a simple idea to spread some happiness.

‘Our strategy is to deliver doses of happiness in an unexpected, innovative way to engage not only the people present, but the audience at large.’
Marketing gurus behind the stunt hope that it will encourage consumers to ‘bring positivity, optimism and fun into their lives’ and to ‘open a Coke and share a little happiness’.

The machines have been such a success that there are plans to roll them out across Asia.
Mr O’Grady added: ‘The reaction was amazing – at one point we had four to five people hugging the machine at the same time as well as each other! In fact, there was a long line of people looking to give hugs.’

The Singapore ‘Hug Me’ Happiness machines was created by Ogilvy & Mather.