One thing Canadians can certainly relate to with the Swedish is how we both endure long, cold winters (especially, this last one). At our first taste of sunshine we begin peeling off the layers of winter clothes and letting the bright sunshine warm our skin. However, exposure to that sun brings along its own risks to our health.
The Canadian Cancer Society estimates that 6,500 Canadians will be diagnosed with melanoma (the most serious form of skin cancer) in 2014, with 1,050 expected to die from the disease. Another 76,100 are expected to be diagnosed with less-serious forms of skin cancers.
With cases of melanoma having doubled in Sweden since the year 2000, Cancerfonden (The Swedish Cancer Society) developed “Play in the Shade”, a campaign to raise awareness of the sun’s exposure, especially during the middle of the day.
A shaded soccer pitch was constructed with areas of the cover made transparent, allowing the sun to create the lines on the playing field. The lines on the field were visible between 11 am and 3 pm, when the sun is at its strongest.
[via Gute Werbung]