Swedish Cancer Society Raises Skin Cancer Awareness with Shaded Soccer Pitch

Cancerfonden - Play in the Shade

One thing Canadians can certainly relate to with the Swedish is how we both endure long, cold winters (especially, this last one). At our first taste of sunshine we begin peeling off the layers of winter clothes and letting the bright sunshine warm our skin. However, exposure to that sun brings along its own risks to our health.

The Canadian Cancer Society estimates that 6,500 Canadians will be diagnosed with melanoma (the most serious form of skin cancer) in 2014, with 1,050 expected to die from the disease. Another 76,100 are expected to be diagnosed with less-serious forms of skin cancers.

With cases of melanoma having doubled in Sweden since the year 2000, Cancerfonden (The Swedish Cancer Society) developed “Play in the Shade”, a campaign to raise awareness of the sun’s exposure, especially during the middle of the day.

A shaded soccer pitch was constructed with areas of the cover made transparent, allowing the sun to create the lines on the playing field. The lines on the field were visible between 11 am and 3 pm, when the sun is at its strongest.

[via Gute Werbung]

Sweden

Ogilvy and Sol de Janiero Educate Tattoo Artists to Spot Skin Cancer

Sol de Janiero - Skin Cancer Education

Besides doctors, tattoo artists have a opportunity to examine a person’s skin in an up close and personal way. With that in mind, ad agency Ogilvy Brazil and sun-screen brand Sol de Janeiro partnered together to recruit tattoo artists from across Brazil to training and lectures given by a trained oncologist.

With it’s sunny beaches and outdoor lifestyle, skin cancer is the most common type of Cancer in Brazil, with over 180,000 cases diagnosed annually.

The artists were taught to spot signs of skin cancer using the “ABCD” rule: Asymmetry, Border Irregularity, Colour and Diameter. If any irregularities were spotted, the artists were instructed ask their customer to seek out a dermatologist.

[via Creativity-Online]

Brazil

Dear Sixteen Year Old Me – Be Careful Out There

I saw the video tweeted today earlier. I had a few minutes and clicked on it – I assumed it was might be a cute cautionary tale on growing up, possibly something to do with risky lifestyle choices like sex, drinking or drugs. It wasn’t 25 seconds in when the people in the video began revealing their scars from cancer operations that it became deadly serious.

The video was produced by the David Cornfield Melanoma Fund, which was established in 2007 and is devoted to promoting awareness of melanoma in order to save lives. David Cornfield was just 32 years-old when he was diagnosed with melanoma. After being in remission for two years the cancer returned to his lungs then spread to his brain and spinal column, paralyzing him for the last month of his life. After his death his wife Sari founded the fund.

Every year 5300 Canadians are diagnosed with melanoma and 1000 die. If your receive a severe sunburn before the age of 16 the risk of contracting melanoma can double. Good news, nearly 90% melanoma cases can be cured if caught in time.

This video is once of the most effective videos for cancer awareness that I have ever seen. Having spent nearly everyday of the summer running around without a shirt with no thoughts of wearing sunscreen, it made me think and start looking for weird moles. So far so good.

It’s cool that the music used is ‘Generator, First Floor‘ by the Freelance Whales, who I just saw play live last weekend.

So, take care of yourself friends. Have those suspicious moles checked, and get in the habit of checking your skin once a month. There are some great worksheets and information available on the DCMF web site.