Gatorade Surprises Sledge Hockey Team with Visit from NHL Stars

NHL stars Sidney Crosby, Claude Giroux, Scott Hartnell, Logan Couture, Nathan MacKinnon and Ryan Miller surprised members of the Mississauga Cruisers’ sledge hockey program as part of Gatorade’s #WinFromWithin campaign. The members of the sledge hockey team – several of which were part of Canada’s 2014 Sochi paralympic team – were told that they were being filmed for a documentary before being surprised by the NHL stars.

The campaign was created by TBWA\Toronto

[via Agency Spy / Strategy]

Canada