Danny Trejo and Steve Buscemi Are Marcia and Jan Brady in Snickers’ Super Bowl Ad

While my favourite Snickers ad will probably always be the one starring Joe Pesci and Don Rickles, a new ad to be broadcast during this year’s Super Bowl may be a close second.

Using the successful formula of; “you’re not you when you’re hungry”, BBDO, New York recreated a clip from the classic Brady Bunch episode where Marcia gets hit in the nose with a football thrown by her brother. In the updated clip, Danny Trejo plays the cranky Marcia and Steve Buscemi makes a surprise appearance as the oft-neglected Jan.

Be sure to watch the “Making Of” video embedded below to see how the director Jim Jenkins and O Positive recreated the Brady’s living room, and how they were able to map the faces of Mike and Carol Brady onto the faces of two modern-day stand-ins.

Snickers – The Making of The Brady Bunch

[via Hollywood Reporter / AdWeek]

United States

HBO Promotes New Boardwalk Empire Season with Prohibition-Era Train Rides

Boardwalk Empire - Vintage New York train

Photos: Scott Beale / Laughing Squid (http://laughingsquid.com)

The HBO crime drama Boardwalk Empire is back on September 25. To help promote Season 2, HBO got together with New York’s Metropolitan Transportation Authority to run a Prohibition-era Interborough Rapid Transit train between 42nd and 96th streets in Manhattan during the weekends in September.

The three-car IRT train features Boardwalk Empire-inspired ads, as well as vintage looking ads for saltwater taffy to ladies beachwear fashions. No word on whether they’ll be any Prohibition-era hooch available for sipping.

I can’t imagine that the real-life ‘Nucky’ was a frequent patron of the Manhattan subways (he partied and had an apartment in NY). Enoch ‘Nucky’ Johnson most likely was driven from party-to-party in a style befitting an Atlantic City crime powerbroker; a 1920 Rolls Royce Silver Ghost, like this one used by Steve Buscemi’s character on the show.