Danny Trejo and Steve Buscemi Are Marcia and Jan Brady in Snickers’ Super Bowl Ad

While my favourite Snickers ad will probably always be the one starring Joe Pesci and Don Rickles, a new ad to be broadcast during this year’s Super Bowl may be a close second.

Using the successful formula of; “you’re not you when you’re hungry”, BBDO, New York recreated a clip from the classic Brady Bunch episode where Marcia gets hit in the nose with a football thrown by her brother. In the updated clip, Danny Trejo plays the cranky Marcia and Steve Buscemi makes a surprise appearance as the oft-neglected Jan.

Be sure to watch the “Making Of” video embedded below to see how the director Jim Jenkins and O Positive recreated the Brady’s living room, and how they were able to map the faces of Mike and Carol Brady onto the faces of two modern-day stand-ins.

Snickers – The Making of The Brady Bunch

[via Hollywood Reporter / AdWeek]

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Budweiser Goes Back to the Lab for 2015 Super Bowl Ad ‘Lost Dog’

Budweiser has released their 2015 Super Bowl, ad and as expected they’ve revisited last year’s well received “Puppy Love” ad. In this effort, directed by RSA’s Jake Scott, the wayward pup gets lost after stowing away inside a horse trailer headed for the city.

The familiar music in the ad is a slowed-down version of ‘I’m Gonna Be (500 Miles)’ by the Proclaimers, performed by Chicago-based Sleeping at Last.

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Red Stripe Ref Makes the Official Call on ‘That’ Super Bowl Car Commercial

Red Stripe Ref Makes Official Call on VW Ad

Jamaican beer brand Red Stripe may not name the brand in question, but anyone who follows advertising knows how Volkswagen’s official Super Bowl ad ‘Get Happy’ has stirred up controversy. The ad features a a white office guy (from Minnesota, Land of a “Towsend” Lakes) speaking with a distinctive Jamaican accent, eventually winning over his glum co-workers with his ‘no worries’ attitude.

In an article on the Mercury News, VW spokesman, Scott Vazin said critics have it all wrong, “If you look at the whole intent of the commercial for us, it’s about making people happy. The idea is to put a smile on your face. It’s simple and human and humorous.”

The clip was just one in a series posted to Red Stripe’s YouTube, Twitter and Facebook during and just after the game, with shout-outs to Beyonce’s half-time show, and the winning coach Harbaugh.

[via Meme Machine]

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Oreo, Audi and Tide Light-Up Twitter with Zingers During Super Bowl Blackout

Oreos - Tide - Super Bowl Blackout Response

It’s not a surprise that the social media teams of major brands were on high alert during Sunday’s Super Bowl. With investments in 30 second advertising spots running in the neighbourhood of $4 million during the broadcast, it was paramount that reaction to ads be tracked (and possibly responded to) in real-time.

When a blackout affected half the stadium in the third quarter, delaying the game was delayed for 34 minutes, a few savvy social media teams jumped into the fray with some witty, well-timed tweets.

Audi poked fun at fellow German automaker Mercedes-Benz, title sponsor of the New Orleans Superdome, posting, “Sending some LEDs to the @MBUSA Superdome right now…”. Over 9,000 retweets followed.

Tide responded with, “We can’t get your #blackout, but we can get your stains out. #SuperBowl #TidePower”, linking to an image associated with their Stain Saver campaign.

Probably the best response came from Oreo, “Power out?” Oreo posted to Twitter. “No problem. You can still dunk in the dark.”, with a link to an image of an Oreo lit up in a spotlight. The tweet went on to be retweeted 10,000 times within the next hour.

While the three brands mentioned here all invested heavily in their traditional spots, these off-handed remarks captured significant attention with those of us engaged with Twitter as a second screen experience.

[via Advertising Age]

Boy Gathers Super Kid Dream Team for Rematch in Hyundai’s Super Bowl Spot

Hyundai Super Bowl Ad 'Team'

In Hyundai’s Super Bowl spot a young boy recruits his mother and her seven-passenger Sante Fe to recruit a dream team of super kids for a rematch against a group of larger boys.

The TV spot is supported by ‘Find Your 7‘, a social experience in which participants assemble a Super Bowl dream team from their Facebook friends, assigning them to a seat in a virtual Sante Fe. A winner will be drawn and will receive airfare, accommodations and tickets for seven people to the 2014 Super Bowl in East Rutherford, NJ.

The ad ‘Team’ was created by INNOCEAN USA, and directed by Jim Jenkins for O Positive.

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