Visa Promotes Mobile Checkout App with Wild Ride on Tahitian Wave

Visa Checkout - Teahupo'o

Teahupo’o is a village located on the southwest coast of the island of Tahiti. The location is famous for it’s heavy surf, and the name ‘Teahupo’o’ loosely translates as “to sever the head” or “place of skulls”. There’s nothing about that translation that says adding Teahupo’o to my bucket list is a good idea.

In the clip, American surfer Kolohe Andino rides those crashing waves at Teahupo’o to demonstrate how easy it is to use Visa Checkout to complete the order of a pizza. Granted the crew on the boat already chose all their toppings and additions, leaving Kolohne to type in his password and hit confirm. Which I do admit may not be the easiest thing in the world to do while riding some of the most dangerous surf on the planet.

I have to call serious bullshit on this ad. They cannot expect anyone to believe that a dude on a jet ski ended up delivering a stack of pizzas from Pizza Hut to a crew on a remote beach in Tahiti, even with a wordy disclaimer that notes that the ad is a dramatization, “screen images have been simulated”, “sequences have been shortened”, and “purchase process shown after Pizza Hut ordering process is complete.”

If you ask me (and, I know no one did) the clip would have been even way more interesting if narrator Morgan Freeman had ridden on Kolohe’s shoulders while delivering his lines.

[via StopPress]

United States

Samsung Celebrates Surfing Tour Sponsorship with ‘Every Day is Day One’ Clip

Samsung - Everyday is Day One

I’ve been a sucker for anything related to surfing (does anyone say Hang Ten anymore?), and this new clip promoting Samsung’s sponsorship of the Association of Surfing Professionals World Tour certainly fits that bill. Shot in stunning locations around the world, including New York, Iceland, Fiji and India the clip features young surfers just starting out to seasoned pros such as Kelly Slater, Stephanie Gilmore, Gabriel Medina, Johanne Defay and Mitch Crews.

The song used in the ad is a beautiful cover of David Bowie’s title song from the 1986 movie ‘Absolute Beginners performed by vocalist Angela McCluskey and pianist Paul Cantelon of the Wild Colonials.

The clip was created by 72andSunny, Amsterdam and directed by Mark Malloy for Exit Films in Melbourne and Smuggler in London.

[via Agency Spy]


Dudes Promote Chasing Mavericks by Surfing the Wild Streets of Manhattan

Chasing Mavericks - Surfing NYC

Mavericks is a legendary surf location for the world’s best big wave surfers. Located about 2 miles offshore off Pillar Point Harbor in Northern California, the unique structure of the ocean floor there is capable or producing waves that can reach 80 feet in height after strong winter storms.

With ‘Chasing Mavericks‘, a movie based on the life of Maverick’s legend Jay Moriarity, starring Jonny Weston, Gerard Butler and Elizabeth Shue, set for release on October 26, two surfers on wheeled-motorized took to the streets and sidewalks on Manhattan to promote the movie.

The stunt was created by Thinkmodo, who also came up with the Zombie Experiment for AMC and a flying people illusion to promote the movie Chronicle.

[via Surfer Today]


RFID Wristbands Help French Surf Fans Post Facebook Pics

French Surf Fans Check-In to Facebook Using RFID wristbandsWhen surf fans arrived at the beach in Biarritz for the Roxy Pro Women’s World Surfing Championships this past July, they found more than just ‘sweet’ waves. Event sponsor partner, Orange distributed ‘RFID wristbands’ that enabled wearers to interact at special terminals located around the event site.

People were able to connect the wristbands to their Facebook accounts allowing them to win free gifts or take photos which were then posted ‘automagically’ to their walls. For every 100 Likes (or check-ins) one surfing lesson was donated to Surf Insertion, a program that provides the surfing experience to rural and urban youth in France.

Let this be a lesson to the people that tell you QR codes are the wave of the future. This is an example of creating an easy experience connecting mobile (in this case not their phone) without burdening users with app downloads and awkwardness of using your camera phone in a public space. There will be a variety of technologies available to connect offline to online, choosing the right one will be dependent on a careful understanding the environment and audience.

Similar RFID bracelet initiatives have been used by Coca-Cola recently at the Rock’n Coke Festival in Instanbul and Coca-Cola Village Amusement Park in Israel