Tramontina is a Brazilian brand that has a complete line of products for the barbeque. To demonstrate that the brand knows everything about creating the perfect barbecue experience, agency JWT Brazil created a special interactive book, “The Bible of Barbecue”. The book isn’t simply a set of cooking instructions or recipes, the individual pages can be used as actual tools throughout the barbecue process.
One page can be broken apart and used as charcoal, while another is made of material that can be used to sharpen your (Tramontina) knife. Other pages can be used as a cutting board, unfolded as an apron or used as a serving tray.
A limited number (I’m thinking “very” limited) of The Bible of Barbecue has been sent to master barbecue chefs in Brazil, while a simplified version is planned for the public.
Based on my experience at mastering the barbecue, it would ideal if one page turned into a fire extinguisher.
[via Gute Werbung]