UK Delivery Company Brings BMXers and Ballerinas Together in Holiday Clip

UK delivery company Whistl is celebrating the holidays season by bringing together ballerina Amber Doyle with freestyle BMX riders Keelan Philips and Louis Morris for a unique spin (several actually) to a remix of Dance of the Sugar Plum Fairy.

Agency Taylor Herring is behind the creation of the unique performance.

Ballet BMX: The Making Of

[via Whistl News]


AutoTrader UK Offers to Create Lego Version of Fans’ Favourite Cars

In a campaign kicking off this week, AutoTrader UK is asking fans to post pictures and stories of their favourite cars to Facebook, Twitter or Instagram with the hashtag #DrivenByMe. The winner each day will receive a version of their favourite car built using Lego.

The campaign was put together by London social media agency Krowd.

Monday – Austin Seven Mini
Tuesday – ’91 TVR S3

[via The Drum]


Dad Dance Crew Shake Things Up in Christmas Jumpers for Sainbury’s

In the UK they’re simply known as Christmas Jumpers, while here in North America we’re happy to call them ugly Christmas sweaters, and they’re big business too. If you’re not ready for the pressure of full-time Christmas sweater ownership you can even rent one from online retailer Rent the Runway.

UK retailer Sainbury’s is promoting it’s collection of holiday sweaters with a clip of dad dance crew, The Christmas Jumpers (actually a real crew of professional dancers), getting down to a dub-step remix of Tchaikovsky’s ‘Dance of the Sugar Plum Fairy’.

If you can’t get enough of the track, a full length version is available for download on SoundCloud.

[via Sainbury’s Tu Style Blog]


Air Canada Surprises Expats in London Pub with Flights Home for the Holidays

It’s not uncommon to hear about airlines bringing tears to people’s eyes. But, that’s usually the result of being bumped from a flight, getting gouged with unexpected fees or just bad customer service.

It couldn’t have been easy for Air Canada to watch WestJet Airlines’ holiday video viral success, the most recent effort “WestJet Christmas Miracle: Spirit of Giving” released just this past weekend with 1.5 million views so far. This morning Air Canada has responded with a sentimental video effort of their own.

In the clip two Air Canada pilots visit the Maple Leaf – a London pub popular with expat Canadians – and reward everyone there with round-trip tickets back home to Canada for the holidays.

The stunt and clip were developed by JWT Canada and promoted through PR and social.

Read more:

[via Globe & Mail]