JC Penney puts the ‘Gift of Giving’ into its Customers Hands

The phrase, “it’s better to give than it is to receive”, isn’t just a frequently misquoted verse in the bible. Science has proved it correct over and over again in studies such as one conducted at the University of British Columbia, in which social psychologist Liz Dunn gave students envelopes containing money. The students were told they could spend the money on themselves or spend the money on someone else. Those who gifted the money to others turned out to be happier at the end of the day.

As part of JC Penney’s Just Got Jingled holiday campaign, a clip titled ‘Gift of Giving’, JC Penney puts the theory into practice by asking customers to approach a stranger and offer to buy them anything they want in the store. The results are predictably heartwarming and well worth watching.

The video is supported by the Just Got Jingled website and a ‘Random Acts of Jingle‘ Pinterest board.

The campaign was created by Victors & Spoils and the Evolution Bureau.

[via The Denver Egotist]

United States

Matthew Dear Creates Dance Track Using Sounds Collected from GE Machines

GE, Matthew Dear - Drop Science

American musician and DJ Matthew Dear has put together a track entitled ‘Drop Science’, featuring nearly 1000 sounds he collected while collaborating with scientists at the GE Global Research Center in Niskayuna, NY.

The track uses sounds as diverse as an MRI scanner to a jet engine, and highlights the use of audio monitoring for the early detection of problems in machines before they cause serious problems. GE Measurement and Control’s Fabian Dawson explains, “An acoustic signature from a piece of equipment is like a fingerprint from a human. No two sounds are the same.”

The track is available on Soundcloud, with a bundle of downloadable sound and image files available for remixers posted as a BitTorrent bundle.

[via GE Reports]

United States

Under Armour Launch New Campaign With Inspiring Clip of Ballet Soloist Misty Copeland

Under Armour - I Will What I Want - Misty Copeland

In a newly-launched campaign for “I Will What I Want“, Under Armour’s a digital community targeted at athletic women, the brand is featuring Misty Copeland, a soloist with the American Ballet Theatre.

As she rises onto her toes, her calf and thigh muscles tightening, a young actor reads a voice over, “Thank you for your application to our ballet academy. Unfortunately you have not been accepted. You lack the right feet, Achilles tendons, turnout, torso length and bust. You have the wrong body for ballet. And at 13, you are too old to be considered.”

While the rejection letter is actually fictional, Copeland told the NY Times, “that it accurately encapsulated the resistance she had faced throughout her career.”

Other ads in the campaign will feature Olympic skier Lindsey Vonn, soccer player Kelley O’Hara, tennis-player Sloane Stephens and surfer Brianna Cope.

The ad was created by Droga5, New York and directed by Johnny Green for Reset.

[via Jezebel]

United States

Zappos Tests Digital Assistant That Tracks Down Products, Whether They Sell It or Not

Zappos AskZappos

Online retailer Zappos, famously known for it’s exceptional customer service, is testing AskZappos, a new digital assistant service. Customers can text, email, Instagram or upload a photo of any product and a small team at Zappos will track that item down at no cost, whether they sell it in their online store or not.

During it’s testing phase, the service is managed by a small team at Zappos Labs, who look up the product themselves, but eventually AskZappos will leverage image recognition to automate some of the process. According to the website AskZappos will soon include posts made from Pinterest, Facebook, Twitter and Tumblr.

AskZappos is part of a trend that is connecting the real and online commerce worlds through image recognition technology.

Recently Amazon brought it’s Flow technology to its main app, leveraging the smartphone’s camera to recognize real-world items and add them to their shopping list. Target has launched an app called “in a Snap“, which recognizes the retailer’s products in flyers, catalogs and magazines.

[via c|net]

United States

Rain-Activated Messages Advertise Bumbershoot Festival on Seattle Sidewalks

Bumbershoot - Rain Activated Advertising

The 2014 Bumbershoot Music & Arts Festival is less than a month a way, and to remind local Seattleites about the event, ad agency Publicis leveraged one of the things that the city has in abundance; rain.

While Seattle doesn’t rank highest in the amount of annual rainfall, it does rank in the top 5 in the US for cloudy days.

The agency used stencils and a spray system called NeverWet to create a message that repelled water. When the sidewalk was dry the message was invisible, but when it rained the message was revealed against the wet sidewalk around it.

[via Agency Spy]

United States