The phrase, “it’s better to give than it is to receive”, isn’t just a frequently misquoted verse in the bible. Science has proved it correct over and over again in studies such as one conducted at the University of British Columbia, in which social psychologist Liz Dunn gave students envelopes containing money. The students were told they could spend the money on themselves or spend the money on someone else. Those who gifted the money to others turned out to be happier at the end of the day.
As part of JC Penney’s Just Got Jingled holiday campaign, a clip titled ‘Gift of Giving’, JC Penney puts the theory into practice by asking customers to approach a stranger and offer to buy them anything they want in the store. The results are predictably heartwarming and well worth watching.
[via The Denver Egotist]