Volkswagen Surprises Pedestrians with a Beat Boxing Electric Vehicle

Volkswagen E-Up Beatbox

Over the years we’ve become accustomed to sound of traditional gas-powered vehicles, but electric vehicles run relatively silent at low speeds making them a potential danger to blind or the disabled. Earlier this year the US government required that all EVs produce some kind of sound until they reach 17 mph. Exactly what those sounds will end up being has been open to debate and creative thinking.

Interactive agency DDB Tribal used the silent-running Volkswagen E-Up to demonstrate one creative solution involving vocalist and beatbox artist Fatih Sahin.

[via Car Scoops]

Sweden

How Quick Can You Click? Volkswagen Races Into Your Web Banner

Volkswagen GTi Bannenbahn

Banner Blindness is the name given to explain one of the reasons that internet users ignore banner ads. In fact Doubleclick has reported that the average click through rate for banner ads in the U.S. is a measly 0.11%.

However, this Friday (Sept 13) ad agency ACHTUNG! and Volkswagen will have internet users in the Netherlands paying extra attention to the banner ads on 4 of the country’s most popular web sites, including nu.nl, telegraaf.nl, autoweek.nl, and geenstijl.nl.

The agency will bring the banners to life with a live video feed from a local airport runway where 20 x 25 metre versions of the web pages have been reproduced. On Friday from noon to 4pm (Netherlands time) a stunt driver will pilot a Volkswagen GTi around the runway, speeding and sliding across the reproductions of the web page and through the banner ads. Internet users with quick reflexes have to click on the car when it appears. At the end of the day, the user with the quickest reflexes wins the car in real life.

While only people in the Netherlands can win the car, everyone can test their reflexes at gtibannerbahn.nl.

The Making of Bannerbahn

[via http://www.digitalbuzzblog.com/volkswagen-bannerbahn-live-banner-challenge/]

Netherlands

Volkswagen Thwartes Fast-Forwarders With Slowmercial

Volkswagen Beetle Slowmercial

Armed with research showing that more than 1 out every 3 Belgians record and watch their favorite TV shows at a later time, and 80% of those choosing to fast forward through commercials, DDB Brussels came up with the ‘Slowmercial’ to promote the new Volkswagen Beetle Cabrio.

Even when viewed the 30 second ad is viewed at 8x normal speed it still can communicate its message to the viewer.

While this trick works fine against for fast-forwarders, it’s powerless against the controversial new ad-skipping technology.

{via The Denver Egotist]

Belgium

Red Stripe Ref Makes the Official Call on ‘That’ Super Bowl Car Commercial

Red Stripe Ref Makes Official Call on VW Ad

Jamaican beer brand Red Stripe may not name the brand in question, but anyone who follows advertising knows how Volkswagen’s official Super Bowl ad ‘Get Happy’ has stirred up controversy. The ad features a a white office guy (from Minnesota, Land of a “Towsend” Lakes) speaking with a distinctive Jamaican accent, eventually winning over his glum co-workers with his ‘no worries’ attitude.

In an article on the Mercury News, VW spokesman, Scott Vazin said critics have it all wrong, “If you look at the whole intent of the commercial for us, it’s about making people happy. The idea is to put a smile on your face. It’s simple and human and humorous.”

The clip was just one in a series posted to Red Stripe’s YouTube, Twitter and Facebook during and just after the game, with shout-outs to Beyonce’s half-time show, and the winning coach Harbaugh.

[via Meme Machine]

JamaicaUSA

Dog Pretends To Be a Car in Dutch Volkswagen Ad

Volkswagen Dog

A new ad from Volkswagen Netherlands features a cute Jack Russell Terrier (possibly a Jackapoo), that is so impressed by the neighbour’s VW that he spends his day pretending to be one, much to the chagrin of his beleaguered owner.

The dog makes engine revving sounds at the crosswalk, makes tire suealing sounds in the park, beeps as it’s backing up, and when startled out of a sound sleep, it begins to bark like a car alarm.

The spot was created by DDB & Tribal Amsterdam, and directed by Mattias Schut at Czar.

Netherlands