Online retailer Zappos, famously known for it’s exceptional customer service, is testing AskZappos, a new digital assistant service. Customers can text, email, Instagram or upload a photo of any product and a small team at Zappos will track that item down at no cost, whether they sell it in their online store or not.
During it’s testing phase, the service is managed by a small team at Zappos Labs, who look up the product themselves, but eventually AskZappos will leverage image recognition to automate some of the process. According to the website AskZappos will soon include posts made from Pinterest, Facebook, Twitter and Tumblr.
AskZappos is part of a trend that is connecting the real and online commerce worlds through image recognition technology.
Recently Amazon brought it’s Flow technology to its main app, leveraging the smartphone’s camera to recognize real-world items and add them to their shopping list. Target has launched an app called “in a Snap“, which recognizes the retailer’s products in flyers, catalogs and magazines.