TD Bank – QR Code Links to Sunday Branch Finder

TD Bank - Open Sunday Transit ShelterOn Saturday the weather was finally nice enough for a casual walk around Port Credit. During that walk I spotted the bus shelter poster pictured to the right advertising TD Bank’s Sunday banking hours. I had almost walked right by, before I spotted the QR Code on the poster.

The ad copy reads, “Now Open Sunday at over 300 of our branches. Scan this QR Code or visit www.td.com/find from your smartphone to locate a branch.”

I crouched down to scan the code (note to advertisers: puh-lease stop making me crouch down to scan these codes). My QR Code reader recognized the code and opened a mobile-friendly of TD Bank’s ┬ábranch locater in┬ámy mobile browser.

It’s a simple experience that provides exactly what it promises – the locations of the nearest TD Bank featuring Sunday hours. You can scan the code in the blowup to view the mobile site now.

What’s your feeling about QR Codes? I am seeing them used everywhere but I am still not convinced that people are actually using them in any significant numbers.

Comments

  1. Rhancock says

    We haven’t reached critical mass yet, but I believe we will soon. I think TD’s use of the QR Code is spot-on: a direct link to their branch locater (I’m in advertising – and, btw, your point’s noted re. location of QR codes)). For those interested, it’s highly valuable info (answers the question, “Great, Sunday banking! Where?”) and a huge time-saver (one click to get to a branch locater page, instead of goodness knows how many every time I try online – love it!) AND it’s right where/when I need it – info available on my cell phone, while I’m on the go. Perfect.

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