It’s been a little over a year since Columbus Dispatch videographer Doral Chenoweth stumbled across the then homeless Ted Williams standing alongside traffic with a hand-written sign asking for donations.
Now the smooth talking Ted Williams is ‘The Golden Voice of Love’ in a new Valentine’s Day campaign for Kraft Macaroni & Cheese.
From February 12 to 14, Williams will be creating personalized videos in which he reads the best of user’s Valentine’s Day Tweets tagged with #VoiceofLove. The video will then be posted to Kraft Macaroni & Cheese YouTube Channel and tweeted to Kraft’s Twitter profile.
For every tweet tagged with #VoiceofLove Kraft will make a donation of 100 boxes of Macaroni & Cheese to Feeding America, up to 100,000 boxes.
The campaign was created by Crispin Porter + Bogusky.