70% of road fatalities in India are the result of drunken driving. To help raise awareness of this serious issue the Bangalore offices of McCann Worldgroup collaborated with the Chennai Traffic Police and Zara, a popular bar in Chennai.
As patrons received their cars from the valet, they were shocked to find an actor dressed like Yama, the God of Death from Hindu mythology waiting for them inside. Once the driver recovered from the sock they were handed a card with the message, “Your Time Has Not Yet Come”, and a phone number to call a driver-for-hire service to get home safer.
[via Ads of the World]