With the NHL lockout finally over after 625 lost regular-season games, the league is finally ready to get a shortened season underway this weekend. Teams around the league are eager to try to ease the bad feelings of some fans by offering everything from discounts on tickets and concessions, to free beer ‘samples’ from the Ottawa Senators. (Stop. You had me at ‘free beer’)
Here in Toronto, where there’s little doubt that fans will fill the Air Canada Centre tonight for the delayed season opener against the Montreal Canadians, the Maple Leafs organization had the city’s hockey fans abuzz with a unique promotion.
Autographed jerseys of Leafs stars were encased in blocks of ice and dropped off at 9 locations around Toronto. Fans were invited to keep the jerseys if they could get to them.